DMEXCO

The Meeting Place for Key Players in Digital Business, Marketing and Innovation

The current key figures are FKM-certified.

Statistics

figures9/20189/20199/20221)
FKM certification
Space (m²)
space (gross)92.40068.20054.500
space (net)29.19027.04311.528
Special show space600600697
Exhibitor stand space28.59026.44310.831
hall space28.56526.44310.831
domestic19.14619.2277.008
foreign9.4197.2163.823
open air2500
domestic2500
foreign000
Exhibitor figures
Exhibitors938847431
domestic605573249
foreign333274182
other represented firms000
Visitor figures
Visitors (number of admissions)40.12537.35236.862
domestic28.12326.28722.854
foreign12.00211.06514.008
1) To evaluate the key figures: Exhibition was held during the Corona Pandemic, which started in January 2020.
Exhibitors profile

Origin of exhibitors 2022 from 33 countries
Austria: 8; Belgium: 1; Bulgaria: 1; Cameroon: 1; Canada: 1; Cyprus: 2; Denmark: 7; Finland: 6; France: 21; Germany: 249; Hungary: 1; India: 2; Ireland: 3; Israel: 6; Italy: 1; Japan: 1; Kosovo: 1; Lithuania: 1; Luxembourg: 2; Malta: 2; Netherlands: 14; Poland: 2; Portugal: 1; Serbia: 1; Slovakia: 1; Spain: 8; Sweden: 3; Switzerland: 7; Taiwan: 2; Türkiye: 2; United Arab Emirates: 2; United Kingdom of Great Britain and Northern Ireland: 26; United States of America: 45

FKM Trade visitors profile 2019
Visitors total (number of entries)37.352Proportion of trade visitors99 %
Open all information
Origin according to federal states
Total Germany (%)70
of which
Nielsen 113
  • Bremen1
  • Hamburg7
  • Lower Saxony4
  • Schleswig-Holstein1
Nielsen 245
  • North Rhine-Westphalia45
Nielsen 3a11
  • Hesse7
  • Rhineland-Palatinate4
  • Saarland1
Nielsen 3b11
  • Baden-Württemberg11
Nielsen 411
  • Bavaria11
Nielsen 5+68
  • Berlin7
  • Brandenburg0
  • Mecklenburg-West Pommerania0
  • Saxony-Anhalt0
Nielsen 72
  • Saxony1
  • Thuringia0
Economic sector
Economic sector (%)
  • Brand company19
  • Technology provider22
  • Agency24
  • Consulting company6
  • Authority/public services2
  • University, research1
  • Association, organisation1
  • Other sectors20
  • Student5
  • Other not gainfully employed0
Professional position
Professional position (%)
  • Entrepreneur, co-owner, freelancer13
  • Managing director, board member, head of an authority etc.8
  • Area manager, works manager, plant manager, branch manager, head of public office9
  • Department head, group head, team leader24
  • Other salaried staff, civil servant, skilled worker34
  • Lecturer, teacher1
  • Trainee4
  • Other position3
  • Student5
  • Other not gainfully employed0
Area of responsibility
Area of responsibility (%)
  • Management13
  • Research/development/design2
  • Manufacturing, production, quality control1
  • Buying/procurement1
  • Finance/accounting, controlling1
  • Information and communication technology7
  • Personnel administration, administration1
  • Sales14
  • Marketing, advertising, PR50
  • Logistics: material management, storage, transport0
  • Maintenance/repairs0
  • Other area5
  • Student5
  • Other not gainfully employed0
Origin by km
Distance to home (%)
  • up to 50 km22
  • more than 50 km up to 100 km7
  • more than 100 km up to 300 km20
  • over 300 km51
Origin by continents
Foreign origin total (%)30
of which
  • EU62
  • Other european countries18
  • North America5
  • Middle East6
  • South-, East-, Central Asia5
  • Other countries4
Origin by countries
Countries with the highest visitor shares (%)
  • United Kingdom of Great Britain and Northern Ireland13
  • Austria6
  • Poland6
  • Italy6
  • France6
Size of company/organization
Size of company/organization (%)
  • 1 - 46
  • 5 - 96
  • 10 - 4924
  • 50 - 19920
  • 200 - 49911
  • 500 - 9998
  • 1 000 and more20
  • Student5
  • Other not employed0
Purchasing/ Procurement powers
Influence on purchasing/procurement decisions (%)
  • decisively23
  • collectively36
  • in an advisory capacity/organization27
  • no9
  • Student5
  • Other not gainfully employed0
Frequency of trade fair visits
Frequency of trade fair visits (%)
  • Previous event29
  • Earlier events34
  • First visit56
Length of stay
Average length of stay (days)

1.7

Survey conducted by: factx Gesellschaft für Markt- und Sozialforschung

Industry sectorInformation and Communication Technology, Software (industry 42), Advertising, Marketing, Franchising (industry 94)
Main product groupOnline Services, Marketing, Audio-Visual Technology, Multimedia, E-Commerce, Services
AccessTrade visitors
Exhibitor data baseon-line available / access via home page of the trade fair
Space rentalone open front from EUR 311.00/m²
Direct sale (retail sale to visitors permitted?)No

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