The Leading International Trade Show for Fitness, Wellness and Health

Venue

MessegeländeCologneGermany

Dates

08.04.-11.04.2021Interval: annuallyfounded in: 1985

Organiser

Reed Exhibitions Deutschland GmbH Völklinger Straße 440219 DusseldorfGermanyFon: +49 211 90191-0Fax: +49 211 90191-123info@reedexpo.dehttp://www.reedexpo.de
Project teamFon: +49 211 90191-400Fax: +49 211 90191-286info@fibo.dehttp://www.fibo.com

The current key figures are FKM-certified.

Statistics

figures4/20174/20184/2019
FKM certification
Space (m²)
space (gross)165.300161.700153.200
space (net)72.61676.45776.435
Special show space6.9256.9257.020
Exhibitor stand space65.69169.53269.415
hall space65.69169.53269.415
domestic33.21333.62834.064
foreign32.47835.90435.351
open air000
Exhibitor figures
Exhibitors1.0861.1691.108
domestic465503483
foreign621666625
Visitor figures
Visitors (number of admissions)150.003143.095145.307
domestic114.570103.219109.106
foreign35.43339.87636.201
Exhibitors profile

Origin of exhibitors 2019 from 49 countries
Australia: 2; Austria: 20; Belgium: 9; Bulgaria: 8; Canada: 6; China, People's Republic: 103; Croatia: 1; Czechia: 7; Denmark: 9; Dominica: 1; Egypt: 1; Estonia: 1; Finland: 11; France: 13; Germany: 483; Hong Kong, China SAR: 1; Hungary: 13; India: 1; Iraq: 1; Ireland: 1; Israel: 1; Italy: 36; Japan: 2; Korea, Republic: 25; Latvia: 2; Lebanon: 1; Lithuania: 4; Luxembourg: 4; Malaysia: 2; Netherlands: 44; New Zealand: 2; Norway: 2; Pakistan: 24; Poland: 42; Portugal: 5; Romania: 3; Russia: 4; San Marino: 1; Slovakia: 7; Slovenia: 3; Spain: 27; Sweden: 15; Switzerland: 16; Taiwan: 36; Turkey: 16; Ukraine: 2; United Arab Emirates: 2; United Kingdom of Great Britain and Northern Ireland: 35; United States of America: 53

FKM Trade visitors profile 2017
Visitors total (number of entries)150.003Proportion of trade visitors47 %
Open all information
Origin according to federal states
Total Germany (%)80
of which
Nielsen 116
  • Bremen1
  • Hamburg3
  • Lower Saxony9
  • Schleswig-Holstein3
Nielsen 238
  • North Rhine-Westphalia38
Nielsen 3a13
  • Hesse7
  • Rhineland-Palatinate6
  • Saarland1
Nielsen 3b14
  • Baden-Württemberg14
Nielsen 412
  • Bavaria12
Nielsen 5+63
  • Berlin0
  • Brandenburg0
  • Mecklenburg-West Pommerania0
  • Saxony-Anhalt0
Nielsen 74
  • Saxony0
  • Thuringia0
Economic sector
Economic sector (%)
  • Fitness studio29
  • Martial arts studio, martial arts school2
  • Company with sports facility, multifunctional facility2
  • Tanning studios1
  • Sauna facilities1
  • Physiotherapy6
  • Doctor's practice1
  • Rehabilitation centre2
  • Health care center3
  • Hospital/clinic2
  • Training facilities2
  • Hotel1
  • Manufacturers of sports equipments1
  • Sport retail trade1
  • Trade for sports nutrition2
  • Other trade1
  • Independent, individual entrepreneur, learned professions2
  • Design, interior designer1
  • IT, Software, E-Business2
  • Other service2
  • Public sector, administration, state authority2
  • Association, society, institution, organisation2
  • Other sectors14
  • Student17
  • Other not gainfully employed3
  • Fitness studio29
  • Martial arts studio, martial arts school2
  • Company with sports facility, multifunctional facility2
  • Tanning studios1
  • Sauna facilities1
  • Physiotherapy6
  • Doctor's practice1
  • Rehabilitation centre2
  • Health care center3
  • Hospital/clinic2
  • Training facilities2
  • Hotel1
  • Manufacturers of sports equipments1
  • Sport retail trade1
  • Trade for sports nutrition2
  • Other trade1
  • Independent, individual entrepreneur, learned professions2
  • Design, interior designer1
  • IT, Software, E-Business2
  • Other service2
  • Public sector, administration, state authority2
  • Association, society, institution, organisation2
  • Other sectors14
  • Student17
  • Other not gainfully employed3
Professional position
Professional position (%)
  • Entrepreneur, co-owner, freelancer25
  • Entrepreneur, co-owner, freelancer25
  • Managing director, board member, head of an authority etc.8
  • Managing director, board member, head of an authority etc.8
  • Area manager, works manager, plant manager, branch manager, head of public office5
  • Area manager, works manager, plant manager, branch manager, head of public office5
  • Department head, group head, team leader9
  • Department head, group head, team leader9
  • Other salaried staff, civil servant, skilled worker13
  • Other salaried staff, civil servant, skilled worker13
  • Lecturer, teacher3
  • Lecturer, teacher3
  • Trainee11
  • Trainee11
  • Other position5
  • Other position5
  • Student17
  • Student17
  • Other not gainfully employed3
  • Other not gainfully employed3
Area of responsibility
Area of responsibility (%)
  • Management22
  • Management22
  • Research/development/design2
  • Research/development/design2
  • Manufacturing, production, quality control1
  • Manufacturing, production, quality control1
  • Buying/procurement5
  • Buying/procurement5
  • Finance/accounting, controlling2
  • Finance/accounting, controlling2
  • Information and communication technology1
  • Information and communication technology1
  • Personnel administration, administration4
  • Personnel administration, administration4
  • Sales8
  • Sales8
  • Marketing, advertising, PR4
  • Marketing, advertising, PR4
  • Logistics: storage, material management, transport1
  • Logistics: storage, material management, transport1
  • Maintenance/repairs1
  • Maintenance/repairs1
  • Other area29
  • Other area29
  • Student17
  • Student17
  • Other not gainfully employed3
  • Other not gainfully employed3
Origin by km
Distance to home (%)
  • up to 50 km16
  • up to 100 km10
  • more than 100 km up to 300 km29
  • over 300 km45
Origin by continents
Foreign origin total (%)20
of which
  • EU73
  • Other european countries11
  • Other countries16
Origin by countries
Countries with the highest visitor shares (%)
  • Netherlands17
  • Belgium13
  • Austria10
  • Switzerland7
  • France6
Size of company/organization
Size of company/organization (%)
  • 1 - 419
  • 5 - 913
  • 10 - 4920
  • 50 - 19910
  • 200 - 4994
  • 500 - 9992
  • 1 000 and more11
  • Student17
  • Other not employed3
Purchasing/ Procurement powers
Influence on purchasing/procurement decisions (%)
  • decisively24
  • collectively21
  • in an advisory capacity/organization19
  • no15
  • Student17
  • Other not gainfully employed3
Frequency of trade fair visits
Frequency of trade fair visits (%)
  • Previous event39
  • Earlier events36
  • First visit46
Length of stay
Average length of stay (days)

1.60

FKM Private visitors profile 2017
Visitors total (number of entries)150.003Proportion of private visitors53 %
Open all information
Origin according to federal states
Total Germany (%)93
of which
Nielsen 114
  • Bremen0
  • Hamburg1
  • Lower Saxony9
  • Schleswig-Holstein3
Nielsen 243
  • North Rhine-Westphalia43
Nielsen 3a18
  • Hesse8
  • Rhineland-Palatinate9
  • Saarland1
Nielsen 3b11
  • Baden-Württemberg11
Nielsen 48
  • Bavaria8
Nielsen 5+64
  • Berlin0
  • Brandenburg0
  • Mecklenburg-West Pommerania0
  • Saxony-Anhalt0
Nielsen 72
  • Saxony0
  • Thuringia0
Origin by continents
Foreign origin total (%)7
of which
  • EU74
  • Other european countries22
  • Other countries4
Professional position
Professional position (%)
  • Entrepreneur, co-owner, freelancer7
  • Managing director, board member, head of an authority etc.3
  • Area manager, works manager, plant manager, branch manager, head of public office3
  • Department head, group head, team leader7
  • Other salaried staff, civil servant, skilled worker25
  • Lecturer, teacher2
  • Trainee11
  • Other position9
  • Student29
  • Housewife/man3
  • Old-age pensioner1
  • Other not gainfully employed1
Size of household
Size of household (%)
    Origin by km
    distance to home (%)
    • up to 50 km21
    • up to 100 km13
    • more than 100 km up to 300 km33
    • over 300 km33
    Origin by countries
    Countries with the highest visitor shares (%)
    • Austria27
    • Switzerland20
    • Belgium15
    Age
    Age (%)
    • up to 20 years22
    • over 20 up to 30 years57
    • over 30 up to 40 years11
    • over 40 up to 50 years5
    • over 50 up to 60 years3
    • over 60 up to 70 years0
    • over 70 years1
    Sex
    Sex (%)
    • male48
    • female52
    Frequency of trade fair visits
    Frequency of trade fair visits (%)
    • Previous event28
    • Earlier events21
    • First visit61

    Survey conducted by: factx Gesellschaft für Markt- und Sozialforschung

    Industry sectorSporting Goods (industry 74), Cosmetics, Personal Hygiene, Wellness (industry 44)
    Main product groupTraining, Coaching, Nourishment, fitness, Fitness Apparatus, Health, Health Products, Health Care, Cosmetics, Toilet Requisites, Food Ingredients, Medical Appliances, Physiotherapy, Surgery Equipment, Rehabilitation, Rehabilitation Equipment, Saunas, Software, Solaria, Sporting Goods, Sportswear, Sport Nutrition, Sports Equipment, Sports Medicine, Sports Shoes, Studio Equipment, Training Facilities, Training Equipment, Supplementary Education, Wellness
    Hotel serviceFon: +49 211 90191-281
    Fax: +49 211 90191-282hotel@fibo.dehttp://www.fibo.de/travelcenter
    Exhibitor data baseon-line available / access via home page of the trade fair
    Direct sale (retail sale to visitors permitted?)Yes

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