Kind + Jugend Re-Start Edition 2021

The Trade Show for Kids' First Years

Venue

MessegeländeCologneGermany

Dates

09/09/-11/09/202108/09/-10/09/202207/09/-09/09/202303/09/-05/09/202409/09/-11/09/2025September 2026Interval: annuallyfounded in: 1960

Organiser

Koelnmesse GmbH Messeplatz 150679 CologneGermanyFon: +49 221 821-0Fax: +49 221 821-2574info@koelnmesse.dehttp://www.koelnmesse.de

Project teamFon: +49 221 821-2704Fax: +49 221 821-3283kuj@koelnmesse.dehttp://www.kindundjugend.de

The current key figures are FKM-certified.

Statistics

figures	9/2018	9/2019	9/2021₁₎
FKM certification
Space (m²)
space (gross)	109.400	109.500	20.000
space (net)	57.114	58.729	3.998
Special show space	923	799	750
Exhibitor stand space	56.191	57.930	3.248
hall space	56.191	57.930	3.248
domestic	13.946	11.788	707
foreign	42.245	46.142	2.541
open air	0	0	0
Exhibitor figures
Exhibitors	1.212	1.267	140
domestic	174	144	22
foreign	1.038	1.123	118
other represented firms	0	0
Visitor figures
Visitors (number of admissions)	24.812	23.723	1.501
domestic	6.201	5.790	672
foreign	18.611	17.933	829

₁₎To evaluate the key figures: Exhibition was held during the Corona Pandemic, which started in January 2020.

Exhibitors profile

Origin of exhibitors 2021 from 25 countries
Austria: 3; Belgium: 3; Bulgaria: 1; Czechia: 3; Denmark: 6; Finland: 1; France: 3; Germany: 22; Hungary: 1; Italy: 1; Korea, Republic: 2; Latvia: 15; Netherlands: 5; Norway: 1; Pakistan: 1; Poland: 32; Slovenia: 1; Spain: 6; Sweden: 4; Switzerland: 3; Taiwan: 2; Tunisia: 1; Türkiye: 21; United Kingdom of Great Britain and Northern Ireland: 1; United States of America: 1

FKM Trade visitors profile 2018

Visitors total (number of entries)24.812Proportion of trade visitors97 %

Open all information

Origin according to federal states

Total Germany (%)33

of which

Nielsen 19

Bremen0
Hamburg2
Lower Saxony6
Schleswig-Holstein1

Nielsen 247

North Rhine-Westphalia47

Nielsen 3a11

Hesse6
Rhineland-Palatinate4
Saarland1

Nielsen 3b11

Baden-Württemberg11

Nielsen 415

Bavaria15

Nielsen 5+65

Berlin5
Brandenburg0
Mecklenburg-West Pommerania0
Saxony-Anhalt0

Nielsen 73

Saxony2
Thuringia1

Economic sector

Economic sector (%)

Manufacturer/Industry17
Wholesale trade12
Specialist retail trade16
Buying association1
Mail order company1
Chain store2
Department store, hypermarket, drug store6
Online shop15
Other retail2
Commercial agent2
Import/export5
Service7
Media, press, publishing3
Other economic sectors9
Student3
other non-professionals1

Professional position

Professional position (%)

Entrepreneur, co-owner, freelancer43
Managing director, board member, head of an authority etc.13
Area manager, works manager, plant manager, branch manager, head of public office8
Department head, group head, team leader12
Other salaried staff, civil servant, skilled worker12
Lecturer, teacher1
Trainee2
Other position5
Student3
Other not gainfully employed1

Area of responsibility

Area of responsibility (%)

Management37
Research/development/design5
Manufacturing, production, quality control3
Buying/procurement13
Finance/accounting, controlling2
Information and communication technology0
Personnel administration, administration0
Sales18
Marketing, advertising, PR10
Logistics: material management, storage, transport0
Maintenance/repairs0
Other area6
Student3
Other not gainfully employed1

Origin by km

Distance to home (%)

up to 50 km11
more than 50 km up to 100 km4
more than 100 km up to 300 km11
over 300 km74

Origin by continents

Foreign origin total (%)67

of which

EU58
Other european countries6
North America5
South and Central America3
South-, East-, Central Asia21
Other countries8

Origin by countries

Countries with the highest visitor shares (%)

China, People's Republic9
United Kingdom of Great Britain and Northern Ireland9
Spain7
Netherlands6
France6

Size of company/organization

Size of company/organization (%)

1 - 430
5 - 916
10 - 4919
50 - 19914
200 - 4994
500 - 9993
1 000 and more10
Student3
Other not employed1

Purchasing/ Procurement powers

Influence on purchasing/procurement decisions (%)

decisively44
collectively29
in an advisory capacity/organization14
no8
Student3
Other not gainfully employed1

Frequency of trade fair visits

Frequency of trade fair visits (%)

Previous event32
Earlier events36
First visit54

Length of stay

Average length of stay (days)

2.1

Survey conducted by: factx Gesellschaft für Markt- und Sozialforschung

Industry sectorNursery Equipment, Children's Clothing (industry 43), Furniture, Interior Design (industry 58), Games, Toys, Computer and Video Games (industry 73)

Main product groupBaby Carriages, Nursery Equipment, Children's Wear, Baby Articles, Maternity Fashion, Hygienics, Electric Household Appliances, Teaching Toys, Toys

AccessTrade visitors

Exhibitor data baseon-line available / access via home page of the trade fair

Direct sale (retail sale to visitors permitted?)No