spoga horse FASHION DAYS

International Trade Fair for Equestrian Sports

The current key figures are FKM-certified.

Statistics

figures2/20172/20182/2019
FKM certification
Space (m²)
space (gross)16.80016.80016.800
space (net)8.0108.1577.541
Special show space966966966
Exhibitor stand space7.0447.1916.575
hall space7.0447.1916.575
domestic3.3323.2472.896
foreign3.7123.9443.679
open air000
Exhibitor figures
Exhibitors175171169
domestic585753
foreign117114116
other represented firms90
domestic50
foreign40
Visitor figures
Visitors (number of admissions)3.5093.5823.458
domestic1.7971.7531.686
foreign1.7121.8291.772
Exhibitors profile

Origin of exhibitors 2019 from 25 countries
Argentina: 1; Belgium: 5; Colombia: 1; Finland: 1; France: 12; Germany: 53; Hungary: 2; India: 36; Ireland: 2; Israel: 2; Italy: 19; Luxembourg: 1; Netherlands: 3; Norway: 1; Pakistan: 10; Panama: 1; Poland: 3; Portugal: 2; Romania: 1; South Africa: 1; Sweden: 2; Switzerland: 1; Taiwan: 3; United Kingdom of Great Britain and Northern Ireland: 5; United States of America: 1

FKM Trade visitors profile 2018
Visitors total (number of entries)3.582Proportion of trade visitors98 %
Open all information
Origin according to federal states
Total Germany (%)50
of which
Nielsen 116
  • Bremen2
  • Hamburg2
  • Lower Saxony10
  • Schleswig-Holstein3
Nielsen 255
  • North Rhine-Westphalia55
Nielsen 3a12
  • Hesse6
  • Rhineland-Palatinate3
  • Saarland2
Nielsen 3b4
  • Baden-Württemberg4
Nielsen 49
  • Bavaria9
Nielsen 5+62
  • Berlin1
  • Brandenburg0
  • Mecklenburg-West Pommerania2
  • Saxony-Anhalt0
Nielsen 72
  • Saxony1
  • Thuringia2
Economic sector
Economic sector (%)
  • Industry16
  • Trade48
  • Skilled trades5
  • Service15
  • Authority/public services1
  • University, research1
  • Other sectors8
  • Student5
  • Other not gainfully employed2
Professional position
Professional position (%)
  • Entrepreneur, co-owner, freelancer48
  • Managing director, board member, head of an authority etc.12
  • Area manager, works manager, plant manager, branch manager, head of public office9
  • Department head, group head, team leader6
  • Other salaried staff, civil servant, skilled worker10
  • Lecturer, teacher1
  • Trainee3
  • Other position6
  • Student5
  • Other not gainfully employed2
Area of responsibility
Area of responsibility (%)
  • Management36
  • Research/development/design7
  • Manufacturing, production, quality control6
  • Buying/procurement12
  • Finance/accounting, controlling1
  • Information and communication technology0
  • Personnel administration, administration0
  • Sales12
  • Marketing, advertising, PR11
  • Logistics: storage, material management, transport1
  • Maintenance/repairs0
  • Other area7
  • Student5
  • Other not gainfully employed2
Origin by km
Distance to home (%)
  • up to 50 km17
  • up to 100 km7
  • more than 100 km up to 300 km28
  • over 300 km48
Origin by continents
Foreign origin total (%)50
of which
  • EU78
  • South-, East-, Central Asia10
  • Other countries13
Origin by countries
Countries with the highest visitor shares (%)
  • Netherlands23
  • France12
  • Belgium9
Size of company/organization
Size of company/organization (%)
  • 1 - 445
  • 5 - 920
  • 10 - 4912
  • 50 - 19910
  • 200 - 4994
  • 500 - 9990
  • 1 000 and more2
  • Student5
  • Other not employed2
Purchasing/ Procurement powers
Influence on purchasing/procurement decisions (%)
  • decisively47
  • collectively23
  • in an advisory capacity/organization14
  • no10
  • Student5
  • Other not gainfully employed2
Frequency of trade fair visits
Frequency of trade fair visits (%)
  • Previous event37
  • Earlier events47
  • First visit40
Length of stay
Average length of stay (days)

1.60

Survey conducted by: factx Gesellschaft für Markt- und Sozialforschung

Industry sectorSporting Goods (industry 74)
Main product groupHorses, Services, Leather Goods, Sporting Goods, Sportswear, Gifts, Accessories, Care Products, Transport Equipment, Riding Equipment
Opening hoursTrade visitors
Hotel serviceFon: +49 221 821-3072
Fax: +49 221 821-3739hotel-services@koelnmesse.dehttp://reiseservice.koelnmesse.de
Exhibitor data baseon-line available / access via home page of the trade fair
Direct sale (retail sale to visitors permitted?)No

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