spoga horse

The leading B2B tradefair fort he global horse industry

Venue

MessegeländeCologneGermany

Dates

~~05.02.-07.02.2022~~ 23/07/-25/07/202204/02/-06/02/202303/02/-05/02/202408/02/-10/02/2025Interval: annuallyfounded in: 2008

Organiser

Koelnmesse GmbH Messeplatz 150679 CologneGermanyFon: +49 221 821-0Fax: +49 221 821-2574info@koelnmesse.dehttp://www.koelnmesse.de

Project teamFon: +49 221 821-2543Fax: +49 221 991-376spogahorse@koelnmesse.dea.barkowski@koelnmesse.dehttp://www.spogahorse.de

Supporter/sponsor

Bundesverband der Deutschen Sportartikel-Industrie e.V.

Present journalists

2022: 39, of which from abroad 3

The current key figures are FKM-certified.

Statistics

figures	2/2019	2/2020₂₎	7/2022₁₎
FKM certification
Space (m²)
space (gross)	16.800	16.800	34.400
space (net)	7.541	7.031	11.870
Special show space	966	817	1.018
Exhibitor stand space	6.575	6.214	10.852
hall space	6.575	6.214	10.852
domestic	2.896	3.234	3.489
foreign	3.679	2.980	7.363
open air	0	0	0
Exhibitor figures
Exhibitors	169	155	320
domestic	53	46	69
foreign	116	109	251
other represented firms	0		0
Visitor figures
Visitors (number of admissions)	3.458	2.630	4.798
domestic	1.686	1.187	1.725
foreign	1.772	1.443	3.073

₁₎₂₎To evaluate the key figures: Exhibition was held during the Corona Pandemic, which started in January 2020.

Exhibitors profile

Origin of exhibitors 2022 from 26 countries
Argentina: 3; Australia: 1; Austria: 3; Belgium: 6; Canada: 1; China, People's Republic: 4; Denmark: 1; Finland: 1; France: 21; Germany: 69; India: 98; Ireland: 5; Israel: 2; Italy: 36; Korea, Republic: 2; Lithuania: 1; Netherlands: 4; Pakistan: 24; Poland: 4; Portugal: 3; Spain: 3; Sweden: 3; Switzerland: 2; Taiwan: 5; United Kingdom of Great Britain and Northern Ireland: 16; United States of America: 2

FKM Trade visitors profile 2018

Visitors total (number of entries)3.582Proportion of trade visitors98 %

Open all information

Origin according to federal states

Total Germany (%)50

of which

Nielsen 116

Bremen2
Hamburg2
Lower Saxony10
Schleswig-Holstein3

Nielsen 255

North Rhine-Westphalia55

Nielsen 3a12

Hesse6
Rhineland-Palatinate3
Saarland2

Nielsen 3b4

Baden-Württemberg4

Nielsen 49

Bavaria9

Nielsen 5+62

Berlin1
Brandenburg0
Mecklenburg-West Pommerania2
Saxony-Anhalt0

Nielsen 72

Saxony1
Thuringia2

Economic sector

Economic sector (%)

Industry16
Trade48
Skilled trades5
Service15
Authority/public services1
University, research1
Other economic sectors8
Student5
other non-professionals2

Professional position

Professional position (%)

Entrepreneur, co-owner, freelancer48
Managing director, board member, head of an authority etc.12
Area manager, works manager, plant manager, branch manager, head of public office9
Department head, group head, team leader6
Other salaried staff, civil servant, skilled worker10
Lecturer, teacher1
Trainee3
Other position6
Student5
Other not gainfully employed2

Area of responsibility

Area of responsibility (%)

Management36
Research/development/design7
Manufacturing, production, quality control6
Buying/procurement12
Finance/accounting, controlling1
Information and communication technology0
Personnel administration, administration0
Sales12
Marketing, advertising, PR11
Logistics: material management, storage, transport1
Maintenance/repairs0
Other area7
Student5
Other not gainfully employed2

Origin by km

Distance to home (%)

up to 50 km17
more than 50 km up to 100 km7
more than 100 km up to 300 km28
over 300 km48

Origin by continents

Foreign origin total (%)50

of which

EU78
South-, East-, Central Asia10
Other countries13

Origin by countries

Countries with the highest visitor shares (%)

Netherlands23
France12
Belgium9

Size of company/organization

Size of company/organization (%)

1 - 445
5 - 920
10 - 4912
50 - 19910
200 - 4994
500 - 9990
1 000 and more2
Student5
Other not employed2

Purchasing/ Procurement powers

Influence on purchasing/procurement decisions (%)

decisively47
collectively23
in an advisory capacity/organization14
no10
Student5
Other not gainfully employed2

Frequency of trade fair visits

Frequency of trade fair visits (%)

Previous event37
Earlier events47
First visit40

Length of stay

Average length of stay (days)

1.6

Survey conducted by: factx Gesellschaft für Markt- und Sozialforschung

Industry sectorSports & Fitness (industry 74)

Main product groupHorses, Services, Leather Goods, Sporting Goods, Sportswear, Gifts, Accessories, Care Products, Transport Equipment, Riding Equipment

AccessTrade visitors

Exhibitor data baseon-line available / access via home page of the trade fair

Direct sale (retail sale to visitors permitted?)No