spoga horse

The leading B2B tradefair fort he global horse industry

Venue

MessegeländeCologneGermany

Dates

05.02.-07.02.2022 23/07/-25/07/202204/02/-06/02/202303/02/-05/02/202408/02/-10/02/2025Interval: annuallyfounded in: 2008

Organiser

Koelnmesse GmbH Messeplatz 150679 CologneGermanyFon: +49 221 821-0Fax: +49 221 821-2574info@koelnmesse.dehttp://www.koelnmesse.de
Project teamFon: +49 221 821-2543Fax: +49 221 991-376spogahorse@koelnmesse.dea.barkowski@koelnmesse.dehttp://www.spogahorse.de

Supporter/sponsor

Bundesverband der Deutschen Sportartikel-Industrie e.V.

Present journalists

2022: 39, of which from abroad 3

The current key figures are FKM-certified.

Statistics

figures2/20192/20202)7/20221)
FKM certification
Space (m²)
space (gross)16.80016.80034.400
space (net)7.5417.03111.870
Special show space9668171.018
Exhibitor stand space6.5756.21410.852
hall space6.5756.21410.852
domestic2.8963.2343.489
foreign3.6792.9807.363
open air000
Exhibitor figures
Exhibitors169155320
domestic534669
foreign116109251
other represented firms00
Visitor figures
Visitors (number of admissions)3.4582.6304.798
domestic1.6861.1871.725
foreign1.7721.4433.073
1) 2) To evaluate the key figures: Exhibition was held during the Corona Pandemic, which started in January 2020.
Exhibitors profile

Origin of exhibitors 2022 from 26 countries
Argentina: 3; Australia: 1; Austria: 3; Belgium: 6; Canada: 1; China, People's Republic: 4; Denmark: 1; Finland: 1; France: 21; Germany: 69; India: 98; Ireland: 5; Israel: 2; Italy: 36; Korea, Republic: 2; Lithuania: 1; Netherlands: 4; Pakistan: 24; Poland: 4; Portugal: 3; Spain: 3; Sweden: 3; Switzerland: 2; Taiwan: 5; United Kingdom of Great Britain and Northern Ireland: 16; United States of America: 2

FKM Trade visitors profile 2018
Visitors total (number of entries)3.582Proportion of trade visitors98 %
Open all information
Origin according to federal states
Total Germany (%)50
of which
Nielsen 116
  • Bremen2
  • Hamburg2
  • Lower Saxony10
  • Schleswig-Holstein3
Nielsen 255
  • North Rhine-Westphalia55
Nielsen 3a12
  • Hesse6
  • Rhineland-Palatinate3
  • Saarland2
Nielsen 3b4
  • Baden-Württemberg4
Nielsen 49
  • Bavaria9
Nielsen 5+62
  • Berlin1
  • Brandenburg0
  • Mecklenburg-West Pommerania2
  • Saxony-Anhalt0
Nielsen 72
  • Saxony1
  • Thuringia2
Economic sector
Economic sector (%)
  • Industry16
  • Trade48
  • Skilled trades5
  • Service15
  • Authority/public services1
  • University, research1
  • Other sectors8
  • Student5
  • Other not gainfully employed2
Professional position
Professional position (%)
  • Entrepreneur, co-owner, freelancer48
  • Managing director, board member, head of an authority etc.12
  • Area manager, works manager, plant manager, branch manager, head of public office9
  • Department head, group head, team leader6
  • Other salaried staff, civil servant, skilled worker10
  • Lecturer, teacher1
  • Trainee3
  • Other position6
  • Student5
  • Other not gainfully employed2
Area of responsibility
Area of responsibility (%)
  • Management36
  • Research/development/design7
  • Manufacturing, production, quality control6
  • Buying/procurement12
  • Finance/accounting, controlling1
  • Information and communication technology0
  • Personnel administration, administration0
  • Sales12
  • Marketing, advertising, PR11
  • Logistics: material management, storage, transport1
  • Maintenance/repairs0
  • Other area7
  • Student5
  • Other not gainfully employed2
Origin by km
Distance to home (%)
  • up to 50 km17
  • more than 50 km up to 100 km7
  • more than 100 km up to 300 km28
  • over 300 km48
Origin by continents
Foreign origin total (%)50
of which
  • EU78
  • South-, East-, Central Asia10
  • Other countries13
Origin by countries
Countries with the highest visitor shares (%)
  • Netherlands23
  • France12
  • Belgium9
Size of company/organization
Size of company/organization (%)
  • 1 - 445
  • 5 - 920
  • 10 - 4912
  • 50 - 19910
  • 200 - 4994
  • 500 - 9990
  • 1 000 and more2
  • Student5
  • Other not employed2
Purchasing/ Procurement powers
Influence on purchasing/procurement decisions (%)
  • decisively47
  • collectively23
  • in an advisory capacity/organization14
  • no10
  • Student5
  • Other not gainfully employed2
Frequency of trade fair visits
Frequency of trade fair visits (%)
  • Previous event37
  • Earlier events47
  • First visit40
Length of stay
Average length of stay (days)

1.6

Survey conducted by: factx Gesellschaft für Markt- und Sozialforschung

Industry sectorSports & Fitness (industry 74)
Main product groupHorses, Services, Leather Goods, Sporting Goods, Sportswear, Gifts, Accessories, Care Products, Transport Equipment, Riding Equipment
AccessTrade visitors
Exhibitor data baseon-line available / access via home page of the trade fair
Direct sale (retail sale to visitors permitted?)No



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