BEAUTY DÜSSELDORF

Leading International Trade Fair Cosmetics, Nail, Foot, Wellness, Spa (with mads - make-up artist design show - Trade fair for make-up artists)

Venue

MessegeländeDusseldorfGermany

Dates

31.03.-02.04.201709.03.-11.03.201829.03.-31.03.201928.05.-30.05.2021Interval: annuallyfounded in: 1995

co-located exhibitions

TOP HAIR INTERNATIONAL

Organiser

Messe Düsseldorf GmbH Messeplatz40474 DusseldorfGermanyFon: +49 211 4560-01Fax: +49 211 4560-668info@messe-duesseldorf.dehttp://www.messe-duesseldorf.de
Project teamFon: +49 211 4560-900Fax: +49 211 4560-668info@messe-duesseldorf.dehttp://www.beauty-international.de

Present journalists

2017: 494*, of which from abroad 47

* Overall number of journalists with TOP HAIR INTERNATIONAL

The current key figures are FKM-certified.

Statistics

figures3/20153/20163/2017
FKM certification
Space (m²)
space (gross)61.80061.80061.800
space (net)26.41626.78927.450
Special show space4.2774.3534.075
Exhibitor stand space22.13922.43623.375
hall space22.13922.43623.375
domestic19.50119.26719.810
foreign2.6383.1693.565
open air000
Exhibitor figures
Exhibitors648620630
domestic519483487
foreign129137143
Visitor figures
Visitors (number of admissions)67.08667.28767.966
domestic62.323*61.231*60.898
foreign4.763*6.056*7.068
* = determined by a representative survey
Exhibitors profile

Origin of exhibitors 2017 from 30 countries
Austria: 11; Belgium: 6; China, People's Republic: 11; Croatia: 1; Czechia: 4; Denmark: 1; Finland: 1; France: 4; Germany: 487; Greece: 2; Hong Kong, China SAR: 1; Hungary: 2; India: 1; Ireland: 1; Israel: 1; Italy: 17; Japan: 4; Korea, Republic: 4; Latvia: 1; Liechtenstein: 1; Netherlands: 29; Pakistan: 3; Poland: 12; Portugal: 1; Slovenia: 1; Spain: 2; Switzerland: 10; Turkey: 2; United Kingdom of Great Britain and Northern Ireland: 6; United States of America: 3

FKM Trade visitors profile 2017
Visitors total (number of entries)67.966Proportion of trade visitors95 %
Open all information
Origin according to federal states
Total Germany (%)89
of which
Nielsen 113
  • Bremen1
  • Hamburg1
  • Lower Saxony9
  • Schleswig-Holstein1
Nielsen 265
  • North Rhine-Westphalia65
Nielsen 3a10
  • Hesse5
  • Rhineland-Palatinate5
  • Saarland0
Nielsen 3b4
  • Baden-Württemberg4
Nielsen 43
  • Bavaria3
Nielsen 5+63
  • Berlin0
  • Brandenburg0
  • Mecklenburg-West Pommerania0
  • Saxony-Anhalt0
Nielsen 73
  • Saxony0
  • Thuringia0
Economic sector
Economic sector (%)
  • Cosmetic institute53
  • Nail studio11
  • Foot care practice11
  • Hairdressing salon7
  • Beauty farm, wellness facilities, spa2
  • Drugstore2
  • Doctor's practice, hospital2
  • Pharmacy1
  • Cosmetic school1
  • Perfumery1
  • Other8
Professional position
Professional position (%)
  • Entrepreneur, co-owner, freelancer69
  • Managing director, board member, head of an authority etc.2
  • Area manager, works manager, plant manager, branch manager, head of public office1
  • Department head, group head, team leader1
  • Other salaried staff, civil servant, skilled worker14
  • Lecturer, teacher1
  • Trainee8
  • Other position1
  • Student4
  • Other not gainfully employed0
Area of responsibility
Area of responsibility (%)
  • Management44
  • Research/development/design0
  • Manufacturing, production, quality control1
  • Buying/procurement1
  • Finance/accounting, controlling0
  • Information and communication technology1
  • Personnel administration, administration0
  • Sales13
  • Marketing, advertising, PR3
  • Logistics: storage, material management, transport0
  • Maintenance/repairs0
  • Other area32
  • Student4
  • Other not gainfully employed0
Origin by km
Distance to home (%)
  • up to 50 km42
  • up to 100 km14
  • more than 100 km up to 300 km34
  • over 300 km11
Origin by continents
Foreign origin total (%)11
of which
  • EU70
  • Other european countries18
  • Other countries12
Origin by countries
Countries with the highest visitor shares (%)
  • Netherlands18
  • Belgium16
  • Austria10
  • Switzerland8
  • Luxembourg4
Size of company/organization
Size of company/organization (%)
  • 1 - 465
  • 5 - 911
  • 10 - 498
  • 50 - 1992
  • 200 - 4991
  • 500 - 9990
  • 1 000 and more1
  • Student4
  • Other not employed0
  • N/A8
Purchasing/ Procurement powers
Influence on purchasing/procurement decisions (%)
  • decisively56
  • collectively11
  • in an advisory capacity/organization20
  • no9
  • Student4
  • Other not gainfully employed0
Frequency of trade fair visits
Frequency of trade fair visits (%)
  • Previous event47
  • Earlier events62
  • First visit30
Length of stay
Average length of stay (days)

1.30

Survey conducted by: Wissler & Partner

Industry sectorCosmetics, Personal Hygiene, Wellness (industry 44)
Main product groupCosmetics, Toilet Requisites, Pedicures, Solaria, Accessories, Services, Wellness, Perfumery, equipment, Hairdressers' Supplies, Nails/Nail-Design, Fashion Jewellery, Accessories, Manicure, Toiletries, Cosmetic Studios, podiatry
Opening hoursTrade visitors:
daily 09:00-18:00 h
Admission chargeday ticket EUR 40.00, 2-day ticket EUR 55.00
Hotel serviceFon: +49 211 90191-281
Fax: +49 211 90191-282hotel@reedexpo.de
Exhibitor data baseon-line available / access via home page of the trade fair
Space rentalone open front from EUR 142.00/m²
Direct sale (retail sale to visitors permitted?)Yes

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