BEAUTY DÜSSELDORF

Leading International Trade Fair Cosmetics, Nail, Foot, Wellness, Spa

Venue

MessegeländeDusseldorfGermany

Dates

31/03/-02/04/202322/03/-24/03/202428/03/-30/03/2025March 2026Interval: annuallyfounded in: 1995

Co-located events

TOP HAIR - DIE MESSE

Organiser

Messe Düsseldorf GmbH Messeplatz40474 DusseldorfGermanyFon: +49 211 4560-01Fax: +49 211 4560-668info@messe-duesseldorf.dehttp://www.messe-duesseldorf.de

Project teamFon: +49 211 4560-01Fax: +49 211 4560-668exhibitor@beauty.dehttp://www.beauty-international.de

Present journalists

2023: 241, of which from abroad 17

The current key figures are FKM-certified.

Statistics

figures	3/2019	5/2022₁₎	3/2023
FKM certification
Space (m²)
space (gross)	63.100	57.100	57.100
space (net)	27.541	18.053	20.590
Special show space	3.785	3.177	3.896
Exhibitor stand space	23.756	14.876	16.694
hall space	23.756	14.876	16.694
domestic	19.635	12.273	12.706
foreign	4.121	2.603	3.988
open air	0	0	0
Exhibitor figures
Exhibitors	638	401	490
domestic	460	287	315
foreign	178	114	175
Visitor figures
Visitors (number of admissions)	67.320*	32.252*	46.171*
domestic	60.319*	29.124*	40.723*
foreign	7.001*	3.128*	5.448*
* = determined by a representative survey

₁₎To evaluate the key figures: Exhibition was held during the Corona Pandemic, which started in January 2020.

Exhibitors profile

Origin of exhibitors 2023 from 30 countries
Austria: 10; Belgium: 5; Bulgaria: 1; China, People's Republic: 45; Cyprus: 1; Denmark: 1; Finland: 1; France: 2; Germany: 315; Hong Kong, China SAR: 1; India: 1; Italy: 10; Japan: 3; Korea, Republic: 11; Latvia: 10; Malaysia; Malta: 1; Netherlands: 18; Pakistan: 11; Poland: 9; Portugal: 2; Singapore: 1; Slovenia: 1; Spain: 6; Switzerland: 4; Taiwan: 1; Thailand: 4; Türkiye: 7; Ukraine: 1; United Kingdom of Great Britain and Northern Ireland: 7

FKM Trade visitors profile 2022

Visitors total (number of entries)32.252Proportion of trade visitors98 %

Open all information

Origin according to federal states

Total Germany (%)93

of which

Nielsen 112

Bremen1
Hamburg2
Lower Saxony8
Schleswig-Holstein2

Nielsen 258

North Rhine-Westphalia58

Nielsen 3a17

Hesse7
Rhineland-Palatinate8
Saarland2

Nielsen 3b5

Baden-Württemberg5

Nielsen 43

Bavaria3

Nielsen 5+62

Berlin1
Brandenburg0
Mecklenburg-West Pommerania0
Saxony-Anhalt1

Nielsen 72

Saxony1
Thuringia1

Economic sector

Economic sector (%)

Cosmetic institute52
Chiropody institute, chiropody practice15
Nail studio11
Beauty farm, wellness institute, spa2
Cosmetic school1
Cosmetic industry, pharmaceutical industry, chemical industry1
Doctor's practice, hospital2
Health professionals1
Fitness, massage, physiotherapy practice1
Hairdressing salon4
Press, media, publishing houses1
other services1
Other services2
Miscellaneous6

Professional position

Professional position (%)

76
Managing director, board member, head of an authority etc.2
Area manager, works manager, plant manager, branch manager, head of public office0
Department head, group head, team leader1
Other salaried staff, civil servant, skilled worker16
Lecturer, teacher0
Trainee2
Other position0
Student3
Other not gainfully employed0

Area of responsibility

Area of responsibility (%)

Management56
Research and development, design/construction0
Manufacturing, production, quality control0
Buying/procurement0
Finance/accounting, controlling0
Information and communication technology0
Personnel administration, administration1
Sales3
Marketing, advertising, PR1
Logistics: material management, storage, transport0
Maintenance/repairs0
Other area4
Student3
Other not gainfully employed0
Cosmetician18
Pedicurist6
Nail designer5
Hairdresser2

Origin by km

Distance to home (%)

up to 50 km31
more than 50 km up to 100 km13
more than 100 km up to 300 km31
over 300 km24

Origin by continents

Foreign origin total (%) *7

of which

EU79
Other european countries14
North America2
South and Central America1
South-, East-, Central Asia4

* = determined by visitor registration

Origin by countries

Countries with the highest visitor shares (%) *

Belgium12
Austria11
Denmark4
Italy2
Latvia2

* = determined by visitor registration

Size of company/organization

Size of company/organization (%)

1 - 477
5 - 98
10 - 497
50 - 1993
200 - 4990
500 - 9991
1 000 and more1
Student3
Other not employed0

Purchasing/ Procurement powers

Influence on purchasing/procurement decisions (%)

decisively77
collectively11
in an advisory capacity/organization4
no5
Student3
Other not gainfully employed0

Frequency of trade fair visits

Frequency of trade fair visits (%)

Previous event58
Earlier events61
First visit30

Length of stay

Average length of stay (days)

1.2

Survey conducted by: Wissler & Partner

Industry sectorBeauty (Cosmetics, Hairdressing, Bodycare) (industry 44)

Main product groupCosmetics, Toilet Requisites, Pedicures, Solaria, Accessories, Services, Wellness, Perfumery, equipment, Hairdressers' Supplies, Nails/Nail-Design, Fashion Jewellery, Accessories, Manicure, Toiletries, Cosmetic Studios, podiatry, Fashion Accessories

AccessTrade visitors

Exhibitor data baseon-line available / access via home page of the trade fair

Direct sale (retail sale to visitors permitted?)Yes