The Leading European Trade Show of the Promotional Product Industry

Venue

MessegeländeDusseldorfGermany

Dates

09.01.-11.01.201808.01.-10.01.201907.01.-09.01.202012.01.-14.01.2021Interval: annuallyfounded in: 1962

Organiser

Reed Exhibitions Deutschland GmbH Völklinger Straße 440219 DusseldorfGermanyFon: +49 211 90191-0Fax: +49 211 90191-123info@reedexpo.dehttp://www.reedexpo.de
Project team
PSI Promotional Product Service Institute Reed Exhibitions Deutschland GmbH Völklinger Str. 440219 DusseldorfGermanyFon: +49 211 90191-600Fax: +49 211 90191-170info@psi-network.dehttp://www.psi-network.de
Project teamFon: +49 211 90191-704Fax: +49 211 90191-170info@psi-messe.comhttp://www.psi-messe.com

Present journalists

2018: 108, of which from abroad 13

The current key figures are FKM-certified.

Statistics

figures1/20161/20171/2018
FKM certification
Space (m²)
space (gross)51.50051.90050.900
space (net)28.31530.25830.713
Special show space5751.0232.912
Exhibitor stand space27.74029.23527.801
hall space27.74029.23527.801
domestic14.33515.06014.124
foreign13.40514.17513.677
open air000
Exhibitor figures
Exhibitors932969925
domestic458494436
foreign474475489
other represented firms0
Visitor figures
Visitors (number of admissions)16.81018.09417.342
domestic7.5198.8538.075
foreign9.2919.2419.267
Exhibitors profile

Origin of exhibitors 2018 from 36 countries
Australia: 1; Austria: 23; Belgium: 19; Bulgaria: 8; Canada: 1; Croatia: 5; Czechia: 12; Denmark: 12; Estonia: 3; Finland: 4; France: 21; Germany: 436; Greece: 2; Hungary: 6; Italy: 41; Lithuania: 3; Luxembourg: 1; Netherlands: 75; North Macedonia: 1; Pakistan: 1; Poland: 82; Portugal: 7; Romania: 4; Russia: 1; Serbia: 3; Slovakia: 1; Slovenia: 4; South Africa: 1; Spain: 27; Sweden: 18; Switzerland: 13; Turkey: 56; Ukraine: 2; United Arab Emirates: 2; United Kingdom of Great Britain and Northern Ireland: 27; United States of America: 2

FKM Trade visitors profile 2016
Visitors total (number of entries)16.810Proportion of trade visitors98 %
Open all information
Origin according to federal states
Total Germany (%)46
of which
Nielsen 112
  • Bremen1
  • Hamburg5
  • Lower Saxony5
  • Schleswig-Holstein1
Nielsen 238
  • North Rhine-Westphalia38
Nielsen 3a17
  • Hesse8
  • Rhineland-Palatinate7
  • Saarland2
Nielsen 3b9
  • Baden-Württemberg9
Nielsen 413
  • Bavaria13
Nielsen 5+67
  • Berlin4
  • Brandenburg2
  • Mecklenburg-West Pommerania0
  • Saxony-Anhalt1
Nielsen 75
  • Saxony4
  • Thuringia1
Economic sector
Economic sector (%)
  • Advertising speciality trader55
  • Manufacturers12
  • Advertising agency8
  • Textile finishing4
  • Full-service agency4
  • Printing works3
  • Service provider, promotional labelling2
  • Importer2
  • Marketing agency2
  • Other sectors3
  • Student1
  • Other not gainfully employed3
Professional position
Professional position (%)
  • Entrepreneur, co-owner, freelancer41
  • Managing director, board member, head of an authority etc.16
  • Area manager, works manager, plant manager, branch manager, head of public office8
  • Department head, group head, team leader11
  • Other salaried staff, civil servant, skilled worker13
  • Lecturer, teacher1
  • Trainee2
  • Other position3
  • Student1
  • Other not gainfully employed3
Area of responsibility
Area of responsibility (%)
  • Management38
  • Research/development/design0
  • Manufacturing, production, quality control1
  • Buying/procurement17
  • Finance/accounting, controlling0
  • Information and communication technology1
  • Personnel administration, administration1
  • Sales24
  • Marketing, advertising, PR12
  • Logistics: storage, material management, transport1
  • Maintenance/repairs0
  • Other area2
  • Student1
  • Other not gainfully employed3
Origin by km
Distance to home (%)
  • up to 50 km14
  • up to 100 km5
  • more than 100 km up to 300 km24
  • over 300 km58
Origin by continents
Foreign origin total (%)54
of which
  • EU73
  • Other european countries15
  • South-, East-, Central Asia5
  • Other countries7
Origin by countries
Countries with the highest visitor shares (%)
  • Netherlands10
  • Belgium9
  • France6
  • Spain5
  • Switzerland4
Size of company/organization
Size of company/organization (%)
  • 1 - 430
  • 5 - 921
  • 10 - 4927
  • 50 - 1999
  • 200 - 4995
  • 500 - 9991
  • 1 000 and more3
  • Student1
  • Other not employed3
Purchasing/ Procurement powers
Influence on purchasing/procurement decisions (%)
  • decisively47
  • collectively30
  • in an advisory capacity/organization12
  • no7
  • Student1
  • Other not gainfully employed3
Frequency of trade fair visits
Frequency of trade fair visits (%)
  • Previous event43
  • Earlier events38
  • First visit33
Length of stay
Average length of stay (days)

1.90

Survey conducted by: Wissler & Partner

Industry sectorAdvertising, Marketing, Franchising (industry 94)
Main product groupAdvertising Materials, Premiums, Promotions, Finishing Processes
Opening hoursTrade visitors:
daily 09:00-18:00 h
Admission chargeseason ticket EUR 77.00
Hotel serviceFon: +49 211 90191-281
Fax: +49 211 90191-282hotel@reedexpo.de
Exhibitor data baseon-line available / access via home page of the trade fair
Space rentalone open front from EUR 244.00/m²
Direct sale (retail sale to visitors permitted?)No

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