EQUITANA

Equestrian Sports World Fair

Venue

MessegeländeEssenGermany

Dates

18.03.-26.03.201709.03.-17.03.201913.03.-21.03.2021Interval: every two yearsfounded in: 1972

Organiser

Reed Exhibitions Deutschland GmbH Völklinger Straße 440219 DusseldorfGermanyFon: +49 211 90191-0Fax: +49 211 90191-123info@reedexpo.dehttp://www.reedexpo.de
Project teamFon: +49 211 90191-201Fax: +49 211 90191-143info@equitana.comhttp://www.equitana.com

Supporter/sponsor

Deutsche Reiterliche Vereinigung (FN)

Present journalists

2017: 821, of which from abroad 96

The current key figures are FKM-certified.

Statistics

figures3/20133/20153/2017
FKM certification
Space (m²)
space (gross)95.70095.70089.000
space (net)46.99646.92943.825
Special show space14.10813.19613.020
Exhibitor stand space32.88833.73330.805
hall space32.88833.73330.805
domestic25.97324.71022.841
foreign6.9159.0237.964
open air000
Exhibitor figures
Exhibitors813850739
domestic603602541
foreign210248198
Visitor figures
Visitors (number of admissions)160.874169.147162.989
domestic144.787*153.924*145.060*
foreign16.087*15.223*17.929*
* = determined by a representative survey
Exhibitors profile

Origin of exhibitors 2017 from 27 countries
Argentina: 1; Australia: 2; Austria: 15; Belgium: 9; Brazil: 3; Canada: 1; Czechia: 2; Denmark: 3; Ecuador: 1; France: 17; Germany: 541; Hungary: 3; Iceland: 7; Ireland: 3; Italy: 20; Liechtenstein: 1; Netherlands: 42; Oman: 1; Poland: 8; Portugal: 5; Slovakia: 1; Slovenia: 1; Spain: 13; Sweden: 4; Switzerland: 6; United Kingdom of Great Britain and Northern Ireland: 23; United States of America: 6

FKM Private visitors profile 2017
Visitors total (number of entries)162.989Proportion of private visitors81 %
Open all information
Origin according to federal states
Total Germany (%)92
of which
Nielsen 18
  • Bremen0
  • Hamburg0
  • Lower Saxony7
  • Schleswig-Holstein1
Nielsen 268
  • North Rhine-Westphalia68
Nielsen 3a15
  • Hesse7
  • Rhineland-Palatinate7
  • Saarland1
Nielsen 3b3
  • Baden-Württemberg3
Nielsen 45
  • Bavaria5
Nielsen 5+61
  • Berlin0
  • Brandenburg0
  • Mecklenburg-West Pommerania0
  • Saxony-Anhalt0
Nielsen 71
  • Saxony0
  • Thuringia0
Origin by continents
Foreign origin total (%)8
of which
  • EU85
  • Other european countries12
  • Other countries3
Professional position
Professional position (%)
  • Entrepreneur, co-owner, freelancer9
  • Managing director, board member, head of an authority etc.2
  • Area manager, works manager, plant manager, branch manager, head of public office2
  • Department head, group head, team leader7
  • Other salaried staff, civil servant, skilled worker25
  • Lecturer, teacher2
  • Trainee8
  • Other position6
  • Student30
  • Housewife/man5
  • Old-age pensioner3
  • Other not gainfully employed2
Size of household
Size of household (%)
    Origin by km
    distance to home (%)
    • up to 50 km29
    • up to 100 km20
    • more than 100 km up to 300 km36
    • over 300 km15
    Origin by countries
    Countries with the highest visitor shares (%)
    • Netherlands38
    • Belgium22
    • Luxembourg11
    • Switzerland10
    • Austria5
    Age
    Age (%)
    • up to 20 years32
    • over 20 up to 30 years27
    • over 30 up to 40 years13
    • over 40 up to 50 years17
    • over 50 up to 60 years9
    • over 60 up to 70 years3
    • over 70 years1
    Sex
    Sex (%)
    • male8
    • female92
    Frequency of trade fair visits
    Frequency of trade fair visits (%)
    • Previous event55
    • Earlier events53
    • First visit23

    Survey conducted by: factx Gesellschaft für Markt- und Sozialforschung

    Industry sectorSporting Goods (industry 74)
    Main product groupHorses, Riding Equipment, Stables, Feeding Stuff, Art, Horse Cars, Tourism, Breeding Associations, Stable Equipment, Training Equipment, Accessories, Technical Items for Events, Leisure, Services, Consulting, Energy Engineering, Environmental Engineering, Gifts
    Opening hoursTrade visitors and general public:
    daily 10:00-19:00 h
    Admission chargeday ticket EUR 24.00, 3-day ticket EUR 47.00
    Hotel serviceFon: +49 211 90191-281
    Fax: +49 211 90191-282hotel@reedexpo.de
    Exhibitor data baseon-line available / access via home page of the trade fair
    Space rentalone open front from EUR 135.00/m²
    Direct sale (retail sale to visitors permitted?)Yes

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