Ambiente

Leading International Consumer Goods Fair

Venue

MessegeländeFrankfurt on the MainGermany

Dates

07/02/-11/02/202003/02/-07/02/202326/01/-30/01/2024Interval: annuallyfounded in: 1949

Organiser

Messe Frankfurt Exhibition GmbH Ludwig-Erhard-Anlage 160327 Frankfurt on the MainGermanyFon: +49 69 7575-0Fax: +49 69 7575-6433info@messefrankfurt.comhttp://www.messefrankfurt.com
Project teamFon: +49 69 7575-6460Fax: +49 69 7575-6761ambiente-giving@messefrankfurt.comambiente-dining@messefrankfurt.comambiente-living@messefrankfurt.comhttp://www.ambiente.messefrankfurt.com

The current key figures are FKM-certified.

Statistics

figures2/20182/20192/20201)
FKM certification
Space (m²)
space (gross)308.500305.600310.600
space (net)179.649179.755179.169
Special show space1.7211.7641.337
Exhibitor stand space177.928177.991177.832
hall space177.928177.991177.832
domestic51.56745.09944.003
foreign126.361132.892133.829
open air000
Exhibitor figures
Exhibitors4.3764.4604.582
domestic832669679
foreign3.5443.7913.903
Visitor figures
Visitors (number of admissions)133.582136.081101.114
domestic55.15058.09738.287
foreign78.43277.98462.827
1) To evaluate the key figures: Exhibition was held during the Corona Pandemic, which started in January 2020.
Exhibitors profile

Origin of exhibitors 2020 from 92 countries
Andorra: 1; Armenia: 1; Australia: 9; Austria: 39; Bangladesh: 34; Belarus: 2; Belgium: 58; Brazil: 45; Brunei Darussalam: 1; Bulgaria: 2; Cambodia: 1; Canada: 11; Chile: 1; China, People's Republic: 625; Colombia: 4; Côte d'Ivoire: 3; Croatia: 7; Cyprus: 1; Czechia: 36; Denmark: 89; Dominican Republic: 1; Egypt: 19; El Salvador: 1; Estonia: 2; Eswatini: 1; Ethiopia: 2; Finland: 14; France: 133; Germany: 679; Ghana: 1; Greece: 22; Guatemala: 2; Hong Kong, China SAR: 182; Hungary: 5; India: 516; Indonesia: 65; Iran, Islamic Republic: 9; Ireland: 4; Israel: 18; Italy: 392; Japan: 94; Jordan: 3; Kenya: 6; Korea, Republic: 108; Kyrgyzstan: 4; Latvia: 1; Lebanon: 4; Liechtenstein: 1; Lithuania: 28; Luxembourg: 3; Malaysia: 8; Mali: 1; Malta: 1; Mexico: 1; Mongolia: 1; Morocco: 9; Myanmar: 5; Nepal: 18; Netherlands: 143; New Zealand: 1; Norway: 3; Pakistan: 5; Palestinian territories: 2; Peru: 11; Philippines: 42; Poland: 67; Portugal: 95; Romania: 3; Russia: 14; Saudi Arabia: 4; Serbia: 6; Singapore: 3; Slovakia: 4; Slovenia: 11; South Africa: 1; Spain: 113; Sri Lanka: 5; Sweden: 44; Switzerland: 35; Taiwan: 128; Tanzania, United Republic: 4; Thailand: 47; Tunisia: 19; Turkmenistan: 1; Türkiye: 191; Ukraine: 7; United Arab Emirates: 4; United Kingdom of Great Britain and Northern Ireland: 127; United States of America: 54; Uruguay: 1; Vietnam: 52; Zimbabwe: 1
FKM Trade visitors profile 2020
Visitors total (number of entries)101.114Proportion of trade visitors93 %
Open all information
Origin according to federal states
Total Germany (%)34
of which
Nielsen 18
  • Bremen2
  • Hamburg4
  • Lower Saxony2
  • Schleswig-Holstein0
Nielsen 215
  • North Rhine-Westphalia15
Nielsen 3a44
  • Hesse33
  • Rhineland-Palatinate10
  • Saarland1
Nielsen 3b13
  • Baden-Württemberg13
Nielsen 412
  • Bavaria12
Nielsen 5+65
  • Berlin5
  • Brandenburg0
  • Mecklenburg-West Pommerania0
  • Saxony-Anhalt0
Nielsen 73
  • Saxony0
  • Thuringia0
Economic sector
Economic sector (%)
  • Retail trade38
  • Wholesale/foreign trade23
  • Service15
  • Industry8
  • Skilled trades3
  • Other sectors7
  • Student3
  • Other not gainfully employed3
Professional position
Professional position (%)
  • Entrepreneur, co-owner, freelancer37
  • Managing director, board member, head of an authority etc.16
  • Area manager, works manager, plant manager, branch manager, head of public office12
  • Department head, group head, team leader11
  • Other salaried staff, civil servant, skilled worker13
  • Lecturer, teacher1
  • Trainee2
  • Other position2
  • Student3
  • Other not gainfully employed3
Area of responsibility
Area of responsibility (%)
  • Management32
  • Research and development, design/construction5
  • Manufacturing, production, quality control4
  • Buying/procurement19
  • Finance/accounting, controlling1
  • Information and communication technology1
  • Sales17
  • Marketing, advertising, PR5
  • Logistics: material management, storage, transport1
  • Maintenance/repairs1
  • Other area8
  • Student3
  • Other not gainfully employed3
  • Personnel administration, administration0
Origin by km
Distance to home (%)
  • up to 50 km11
  • more than 50 km up to 100 km5
  • more than 100 km up to 300 km11
  • over 300 km73
Origin by continents
Foreign origin total (%)66
of which
  • EU40
  • Other european countries14
  • Africa5
  • North America6
  • South and Central America7
  • Middle East4
  • South-, East-, Central Asia23
  • Australia/Oceania1
Origin by countries
Countries with the highest visitor shares (%)
  • Italy7
  • India5
  • France5
  • China, People's Republic5
  • Spain5
Size of company/organization
Size of company/organization (%)
  • 1 - 426
  • 5 - 910
  • 10 - 4924
  • 50 - 19914
  • 200 - 4996
  • 500 - 9994
  • 1 000 and more10
  • Student3
  • Other not employed3
Purchasing/ Procurement powers
Influence on purchasing/procurement decisions (%)
  • decisively42
  • collectively24
  • in an advisory capacity/organization15
  • no13
  • Student3
  • Other not gainfully employed3
Frequency of trade fair visits
Frequency of trade fair visits (%)
  • Previous event42
  • Earlier events50
  • First visit35
Length of stay
Average length of stay (days)

2.6

Survey conducted by: Wissler & Partner

Industry sectorGifts, Watches & Clocks, Jewelry, Crafts, Special Occasion Party Items (industry 34), Household Goods and Appliances, Ceramics, Glassware (industry 38), Furniture, Interior Design (industry 58)
Main product groupCutlery, Electric Household Appliances, Garden Articles, Well-laid Table, Gifts, Glass Products, Grills, Household, Home Textiles, Small Furniture, Cookers, Consumer Goods, Cosmetics, Industrial Crafts, Plastic Products, Cooking Utensils, Leather Goods, Lighting Fittings, Fashion Accessories, Fashion Jewellery, Furniture design, Paper Products, Perfumery, Personal Supplies, Smokers' Requisites, Jewellery, Cutting Instruments, Souvenirs, Table Decoration, Watches and Clocks, Lifestyle Accessories, Catering Supplies, Hotel Furnishings, China Tableware, Table Linen
AccessTrade visitors
Exhibitor data baseon-line available / access via home page of the trade fair
Direct sale (retail sale to visitors permitted?)No



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