Ambiente

Leading International Consumer Goods Fair

Venue

MessegeländeFrankfurt on the MainGermany

Dates

03/02/-07/02/202326/01/-30/01/202407/02/-11/02/2025February 2026Interval: annuallyfounded in: 1949

Co-located events

CreativeworldChristmasworld

Organiser

Messe Frankfurt Exhibition GmbH Ludwig-Erhard-Anlage 160327 Frankfurt on the MainGermanyFon: +49 69 7575-0Fax: +49 69 7575-6433info@messefrankfurt.comhttp://www.messefrankfurt.com

Project teamFon: +49 69 7575-6460Fax: +49 69 7575-6761ambiente-giving@messefrankfurt.comambiente-dining@messefrankfurt.comambiente-living@messefrankfurt.comhttp://www.ambiente.messefrankfurt.com

The current key figures are FKM-certified.

Statistics

figures	2/2019	2/2020₂₎	2/2023
FKM certification
Space (m²)
space (gross)	305.600	310.600	253.800
space (net)	179.755	179.169	141.796
Special show space	1.764	1.337	1.956
Exhibitor stand space	177.991	177.832	139.840
hall space	177.991	177.832	139.840
domestic	45.099	44.003	23.156
foreign	132.892	133.829	116.684
open air	0	0	0
Exhibitor figures
Exhibitors	4.460	4.582	3.681
domestic	669	679	440
foreign	3.791	3.903	3.241
Visitor figures
Visitors (number of admissions)	136.081	101.114	109.491
domestic	58.097	38.287	36.843
foreign	77.984	62.827	72.648

₁₎.

₂₎To evaluate the key figures: Exhibition was held during the Corona Pandemic, which started in January 2020.

Exhibitors profile

Origin of exhibitors 2023 from 83 countries
Andorra: 1; Argentina: 2; Australia: 7; Austria: 23; Bangladesh: 55; Belgium: 48; Brazil: 36; Brunei Darussalam: 1; Bulgaria: 6; Cambodia: 3; Canada: 10; China, People's Republic: 266; Colombia: 2; Croatia: 6; Czechia: 18; Denmark: 60; Ecuador: 1; Egypt: 18; El Salvador: 1; Estonia: 3; Finland: 8; France: 112; Germany: 440; Ghana: 16; Greece: 15; Hong Kong, China SAR: 121; Hungary: 10; India: 538; Indonesia: 72; Ireland: 6; Israel: 11; Italy: 338; Japan: 50; Jordan: 2; Kenya: 2; Korea, Republic: 74; Kosovo: 1; Latvia: 7; Lebanon: 3; Lithuania: 30; Luxembourg: 1; Madagascar: 1; Malaysia: 4; Mali: 1; Malta: 1; Mauritius: 2; Morocco: 8; Myanmar: 2; Nepal: 13; Netherlands: 102; New Zealand: 1; Norway: 4; Pakistan: 5; Palestinian territories: 1; Peru: 9; Philippines: 35; Poland: 72; Portugal: 97; Romania: 7; San Marino: 1; Saudi Arabia: 3; Serbia: 11; Singapore: 4; Slovakia: 6; Slovenia: 7; South Africa: 1; Spain: 109; Sri Lanka: 4; Sweden: 42; Switzerland: 26; Taiwan: 89; Tanzania, United Republic: 1; Thailand: 35; Tunisia: 16; Turkmenistan: 1; Türkiye: 340; Ukraine: 18; United Arab Emirates: 6; United Kingdom of Great Britain and Northern Ireland: 86; United States of America: 48; Uruguay: 1; Vietnam: 36; Zimbabwe: 1

FKM Trade visitors profile 2023

Visitors total (number of entries)109.491Proportion of trade visitors92 %

Open all information

Origin according to federal states

Total Germany (%)31

of which

Nielsen 18

Bremen0
Hamburg2
Lower Saxony4
Schleswig-Holstein2

Nielsen 217

North Rhine-Westphalia17

Nielsen 3a42

Hesse30
Rhineland-Palatinate9
Saarland2

Nielsen 3b15

Baden-Württemberg15

Nielsen 412

Bavaria12

Nielsen 5+64

Berlin0
Brandenburg0
Mecklenburg-West Pommerania0
Saxony-Anhalt0

Nielsen 73

Saxony0
Thuringia0

Economic sector

Economic sector (%)

Retail trade35
Wholesale/foreign trade21
Service15
Industry9
Skilled trades2
Other economic sectors11
Pupil, student5
other non-professionals3

Professional position

Professional position (%)

Entrepreneur, co-owner, freelancer33
Managing director, board member, head of an authority etc.17
Area manager, works manager, plant manager, branch manager, head of public office9
Department head, group head, team leader11
Other salaried staff, civil servant, skilled worker16
Lecturer, teacher2
Trainee2
Other position2
Student5
Other not gainfully employed3

Area of responsibility

Area of responsibility (%)

Management29
Research and development, design/construction3
Manufacturing, production, quality control4
Buying/procurement12
Finance/accounting, controlling0
Information and communication technology0
Personnel administration, administration1
Sales16
Marketing, advertising, PR5
Logistics: material management, storage, transport1
Maintenance/repairs1
Other area9
Student5
Other not gainfully employed3
Creation, design11

Origin by km

Distance to home (%)

up to 50 km10
more than 50 km up to 100 km5
more than 100 km up to 300 km12
over 300 km73

Origin by continents

Foreign origin total (%) *69

of which

EU46
Other european countries16
Africa4
North America6
South and Central America6
Middle East6
South-, East-, Central Asia15
Australia/Oceania1

* = determined by visitor registration

Origin by countries

Countries with the highest visitor shares (%) *

Italy9
France5
United Kingdom of Great Britain and Northern Ireland5
United States of America5
Netherlands4

* = determined by visitor registration

Size of company/organization

Size of company/organization (%)

1 - 424
5 - 913
10 - 4920
50 - 19915
200 - 4996
500 - 9996
1 000 and more8
Student5
Other not employed3

Purchasing/ Procurement powers

Influence on purchasing/procurement decisions (%)

decisively37
collectively25
in an advisory capacity/organization16
no14
Student5
Other not gainfully employed3

Frequency of trade fair visits

Frequency of trade fair visits (%)

Previous event28
Earlier events44
First visit43

Length of stay

Average length of stay (days)

2.4

Survey conducted by: Wissler & Partner

Industry sectorHousehold Goods and Appliances, Ceramics, Glassware (industry 38), Office Equipment and Supplies (industry 15), Trade Fairs for Consumer Goods (industry 03)

Main product groupCutlery, Office Supplies, Electric Household Appliances, Garden Articles, Catering Supplies, Well-laid Table, Gifts, Glass Products, Grills, Household, Home Textiles, Hotel Furnishings, Small Furniture, Cookers, Consumer Goods, Industrial Crafts, Plastic Products, Cooking Utensils, Lighting Fittings, Fashion Accessories, Fashion Jewellery, Furniture design, Personal Supplies, China Tableware, Jewellery, Cutting Instruments, School Supplies, Souvenirs, Table Decoration, Lifestyle Accessories

AccessTrade visitors

Exhibitor data baseon-line available / access via home page of the trade fair

Direct sale (retail sale to visitors permitted?)No