Ambiente

Leading International Consumer Goods Fair

Venue

MessegeländeFrankfurt on the MainGermany

Dates

26/01/-30/01/2024Interval: annuallyfounded in: 1949

Co-located events

ChristmasworldCreativeworld

Organiser

Messe Frankfurt Exhibition GmbH Ludwig-Erhard-Anlage 160327 Frankfurt on the MainGermanyFon: +49 69 7575-0Fax: +49 69 7575-6433info@messefrankfurt.comhttp://www.messefrankfurt.com

Project teamFon: +49 69 7575-6460Fax: +49 69 7575-6761ambiente-giving@messefrankfurt.comambiente-dining@messefrankfurt.comambiente-living@messefrankfurt.comhttp://www.ambiente.messefrankfurt.com

The current key figures are FKM-certified.

Statistics

figures	2/2019	2/2020₁₎	2/2023
FKM certification			preliminary
Space (m²)
space (gross)	305.600	310.600	253.800
space (net)	179.755	179.169	141.796
Special show space	1.764	1.337	1.956
Exhibitor stand space	177.991	177.832	139.840
hall space	177.991	177.832	139.840
domestic	45.099	44.003	23.156
foreign	132.892	133.829	116.684
open air	0	0	0
Exhibitor figures
Exhibitors	4.460	4.582	3.681
domestic	669	679	440
foreign	3.791	3.903	3.241
Visitor figures
Visitors (number of admissions)	136.081	101.114	109.491
domestic	58.097	38.287	36.843
foreign	77.984	62.827	72.648

₁₎To evaluate the key figures: Exhibition was held during the Corona Pandemic, which started in January 2020.

Exhibitors profile

Origin of exhibitors 2023 from 83 countries
Andorra: 1; Argentina: 2; Australia: 7; Austria: 23; Bangladesh: 55; Belgium: 48; Brazil: 36; Brunei Darussalam: 1; Bulgaria: 6; Cambodia: 3; Canada: 10; China, People's Republic: 266; Colombia: 2; Croatia: 6; Czechia: 18; Denmark: 60; Ecuador: 1; Egypt: 18; El Salvador: 1; Estonia: 3; Finland: 8; France: 112; Germany: 440; Ghana: 16; Greece: 15; Hong Kong, China SAR: 121; Hungary: 10; India: 538; Indonesia: 72; Ireland: 6; Israel: 11; Italy: 338; Japan: 50; Jordan: 2; Kenya: 2; Korea, Republic: 74; Kosovo: 1; Latvia: 7; Lebanon: 3; Lithuania: 30; Luxembourg: 1; Madagascar: 1; Malaysia: 4; Mali: 1; Malta: 1; Mauritius: 2; Morocco: 8; Myanmar: 2; Nepal: 13; Netherlands: 102; New Zealand: 1; Norway: 4; Pakistan: 5; Palestinian territories: 1; Peru: 9; Philippines: 35; Poland: 72; Portugal: 97; Romania: 7; San Marino: 1; Saudi Arabia: 3; Serbia: 11; Singapore: 4; Slovakia: 6; Slovenia: 7; South Africa: 1; Spain: 109; Sri Lanka: 4; Sweden: 42; Switzerland: 26; Taiwan: 89; Tanzania, United Republic: 1; Thailand: 35; Tunisia: 16; Turkmenistan: 1; Türkiye: 340; Ukraine: 18; United Arab Emirates: 6; United Kingdom of Great Britain and Northern Ireland: 86; United States of America: 48; Uruguay: 1; Vietnam: 36; Zimbabwe: 1

FKM Trade visitors profile 2020

Visitors total (number of entries)101.114Proportion of trade visitors93 %

Open all information

Origin according to federal states

Total Germany (%)34

of which

Nielsen 18

Bremen2
Hamburg4
Lower Saxony2
Schleswig-Holstein0

Nielsen 215

North Rhine-Westphalia15

Nielsen 3a44

Hesse33
Rhineland-Palatinate10
Saarland1

Nielsen 3b13

Baden-Württemberg13

Nielsen 412

Bavaria12

Nielsen 5+65

Berlin5
Brandenburg0
Mecklenburg-West Pommerania0
Saxony-Anhalt0

Nielsen 73

Saxony0
Thuringia0

Economic sector

Economic sector (%)

Retail trade38
Wholesale/foreign trade23
Service15
Industry8
Skilled trades3
Other sectors7
Student3
Other not gainfully employed3

Professional position

Professional position (%)

Entrepreneur, co-owner, freelancer37
Managing director, board member, head of an authority etc.16
Area manager, works manager, plant manager, branch manager, head of public office12
Department head, group head, team leader11
Other salaried staff, civil servant, skilled worker13
Lecturer, teacher1
Trainee2
Other position2
Student3
Other not gainfully employed3

Area of responsibility

Area of responsibility (%)

Management32
Research and development, design/construction5
Manufacturing, production, quality control4
Buying/procurement19
Finance/accounting, controlling1
Information and communication technology1
Sales17
Marketing, advertising, PR5
Logistics: material management, storage, transport1
Maintenance/repairs1
Other area8
Student3
Other not gainfully employed3
Personnel administration, administration0

Origin by km

Distance to home (%)

up to 50 km11
more than 50 km up to 100 km5
more than 100 km up to 300 km11
over 300 km73

Origin by continents

Foreign origin total (%)66

of which

EU40
Other european countries14
Africa5
North America6
South and Central America7
Middle East4
South-, East-, Central Asia23
Australia/Oceania1

Origin by countries

Countries with the highest visitor shares (%)

Italy7
India5
France5
China, People's Republic5
Spain5

Size of company/organization

Size of company/organization (%)

1 - 426
5 - 910
10 - 4924
50 - 19914
200 - 4996
500 - 9994
1 000 and more10
Student3
Other not employed3

Purchasing/ Procurement powers

Influence on purchasing/procurement decisions (%)

decisively42
collectively24
in an advisory capacity/organization15
no13
Student3
Other not gainfully employed3

Frequency of trade fair visits

Frequency of trade fair visits (%)

Previous event42
Earlier events50
First visit35

Length of stay

Average length of stay (days)

2.6

Survey conducted by: Wissler & Partner

Industry sectorHousehold Goods and Appliances, Ceramics, Glassware (industry 38), Office Equipment and Supplies (industry 15), Trade Fairs for Consumer Goods (industry 03)

Main product groupCutlery, Office Supplies, Electric Household Appliances, Garden Articles, Catering Supplies, Well-laid Table, Gifts, Glass Products, Grills, Household, Home Textiles, Hotel Furnishings, Small Furniture, Cookers, Consumer Goods, Industrial Crafts, Plastic Products, Cooking Utensils, Lighting Fittings, Fashion Accessories, Fashion Jewellery, Furniture design, Personal Supplies, China Tableware, Jewellery, Cutting Instruments, School Supplies, Souvenirs, Table Decoration, Lifestyle Accessories

AccessTrade visitors

Exhibitor data baseon-line available / access via home page of the trade fair

Direct sale (retail sale to visitors permitted?)No