Christmasworld

International Trade Fair for Seasonal and Festive Decorations

The current key figures are FKM-certified.

Statistics

figures1/20181/20191/20201)
FKM certification
Space (m²)
space (gross)87.30091.00091.200
space (net)56.12559.44559.111
Special show space4541.2391.121
Exhibitor stand space55.67158.20657.990
hall space55.67158.20657.990
domestic19.78319.79619.398
foreign35.88838.41038.592
open air000
Exhibitor figures
Exhibitors1.0481.0851.063
domestic234227214
foreign814858849
Visitor figures
Visitors (number of admissions)43.45045.30442.834
domestic16.11016.10014.746
foreign27.34029.20428.088
1) To evaluate the key figures: Exhibition was held during the Corona Pandemic, which started in January 2020.
Exhibitors profile

Origin of exhibitors 2020 from 47 countries
Austria: 13; Belgium: 18; Brazil: 1; Bulgaria: 1; China, People's Republic: 347; Colombia: 1; Croatia: 6; Czechia: 7; Denmark: 15; Egypt: 2; Estonia: 4; Finland: 1; France: 13; Germany: 214; Greece: 6; Hong Kong, China SAR: 62; Hungary: 1; India: 72; Indonesia: 1; Israel: 1; Italy: 46; Korea, Republic: 2; Latvia: 1; Lithuania: 8; Moldova, Republic: 1; Myanmar: 1; Nepal: 4; Netherlands: 61; Palestinian territories: 1; Philippines: 4; Poland: 36; Portugal: 1; Romania: 6; Russia: 10; Singapore: 1; Slovakia: 1; Slovenia: 7; Spain: 8; Sri Lanka: 1; Sweden: 7; Switzerland: 4; Taiwan: 21; Thailand: 9; Turkey: 4; Ukraine: 14; United Kingdom of Great Britain and Northern Ireland: 12; United States of America: 6

FKM Trade visitors profile 2020
Visitors total (number of entries)42.834Proportion of trade visitors94 %
Open all information
Origin according to federal states
Total Germany (%)32
of which
Nielsen 111
  • Bremen1
  • Hamburg3
  • Lower Saxony4
  • Schleswig-Holstein3
Nielsen 215
  • North Rhine-Westphalia15
Nielsen 3a29
  • Hesse15
  • Rhineland-Palatinate11
  • Saarland3
Nielsen 3b12
  • Baden-Württemberg12
Nielsen 423
  • Bavaria23
Nielsen 5+64
  • Berlin0
  • Brandenburg0
  • Mecklenburg-West Pommerania0
  • Saxony-Anhalt0
Nielsen 76
  • Saxony4
  • Thuringia2
Economic sector
Economic sector (%)
  • Retail trade45
  • Wholesale/foreign trade12
  • Service18
  • Skilled trades3
  • Industry3
  • Other sectors12
  • Student4
  • Other not gainfully employed3
Professional position
Professional position (%)
  • Entrepreneur, co-owner, freelancer42
  • Managing director, board member, head of an authority etc.14
  • Area manager, works manager, plant manager, branch manager, head of public office8
  • Department head, group head, team leader10
  • Other salaried staff, civil servant, skilled worker13
  • Lecturer, teacher1
  • Trainee2
  • Other position3
  • Student4
  • Other not gainfully employed3
Area of responsibility
Area of responsibility (%)
  • Management26
  • Research and development, design/construction3
  • Manufacturing, production, quality control3
  • Buying/procurement11
  • Finance/accounting, controlling1
  • Information and communication technology2
  • Personnel administration, administration1
  • Sales13
  • Marketing, advertising, PR5
  • Logistics: material management, storage, transport1
  • Maintenance/repairs1
  • Other area6
  • Student4
  • Other not gainfully employed3
  • 20
Origin by km
Distance to home (%)
  • up to 50 km6
  • more than 50 km up to 100 km4
  • more than 100 km up to 300 km16
  • over 300 km74
Origin by continents
Foreign origin total (%) *68
of which
  • EU69
  • Other european countries12
  • North America6
  • South and Central America3
  • South-, East-, Central Asia8
  • Other countries2

* = determined by visitor registration

Origin by countries
Countries with the highest visitor shares (%) *
  • Italy13
  • France10
  • United Kingdom of Great Britain and Northern Ireland9
  • Netherlands6
  • Spain6

* = determined by visitor registration

Size of company/organization
Size of company/organization (%)
  • 1 - 434
  • 5 - 912
  • 10 - 4920
  • 50 - 19912
  • 200 - 4994
  • 500 - 9993
  • 1 000 and more8
  • Student4
  • Other not employed3
Purchasing/ Procurement powers
Influence on purchasing/procurement decisions (%)
  • decisively37
  • collectively27
  • in an advisory capacity/organization15
  • no14
  • Student4
  • Other not gainfully employed3
Frequency of trade fair visits
Frequency of trade fair visits (%)
  • Previous event40
  • Earlier events39
  • First visit34
Length of stay
Average length of stay (days)

2.1

Survey conducted by: Wissler & Partner

Industry sectorGifts, Watches & Clocks, Jewelry, Crafts, Special Occasion Party Items (industry 34), Household Goods and Appliances, Ceramics, Glassware (industry 38), Trade Fairs for Consumer Goods (industry 03), Lighting, Lighting Technology (industry 11)
Main product groupParty Items, Florists' Articles, Firework, Lighting Technology, Artificial Flowers, Christmas Articles, Christmas-Tree Decorations, Decorations, Flowers, Flower-bulbs, Plants, Gifts
AccessTrade visitors
Exhibitor data baseon-line available / access via home page of the trade fair
Space rentalone open front from EUR 216.00/m²
Direct sale (retail sale to visitors permitted?)No

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Messe Frankfurt Exhibition GmbH

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