Christmasworld

International Trade Fair for Seasonal and Festive Decorations

The current key figures are FKM-certified.

Statistics

figures1/20181/20191/20201)
FKM certification
Space (m²)
space (gross)87.30091.00091.200
space (net)56.12559.44559.111
Special show space4541.2391.121
Exhibitor stand space55.67158.20657.990
hall space55.67158.20657.990
domestic19.78319.79619.398
foreign35.88838.41038.592
open air000
Exhibitor figures
Exhibitors1.0481.0851.063
domestic234227214
foreign814858849
Visitor figures
Visitors (number of admissions)43.45045.30442.834
domestic16.11016.10014.746
foreign27.34029.20428.088
1) To evaluate the key figures: Exhibition was held during the Corona Pandemic, which started in January 2020.
Exhibitors profile

Origin of exhibitors 2020 from 47 countries
Austria: 13; Belgium: 18; Brazil: 1; Bulgaria: 1; China, People's Republic: 347; Colombia: 1; Croatia: 6; Czechia: 7; Denmark: 15; Egypt: 2; Estonia: 4; Finland: 1; France: 13; Germany: 214; Greece: 6; Hong Kong, China SAR: 62; Hungary: 1; India: 72; Indonesia: 1; Israel: 1; Italy: 46; Korea, Republic: 2; Latvia: 1; Lithuania: 8; Moldova, Republic: 1; Myanmar: 1; Nepal: 4; Netherlands: 61; Palestinian territories: 1; Philippines: 4; Poland: 36; Portugal: 1; Romania: 6; Russia: 10; Singapore: 1; Slovakia: 1; Slovenia: 7; Spain: 8; Sri Lanka: 1; Sweden: 7; Switzerland: 4; Taiwan: 21; Thailand: 9; Turkey: 4; Ukraine: 14; United Kingdom of Great Britain and Northern Ireland: 12; United States of America: 6
FKM Trade visitors profile 2019
Visitors total (number of entries)45.304Proportion of trade visitors91 %
Open all information
Origin according to federal states
Total Germany (%)34
of which
Nielsen 112
  • Bremen1
  • Hamburg3
  • Lower Saxony6
  • Schleswig-Holstein2
Nielsen 212
  • North Rhine-Westphalia12
Nielsen 3a38
  • Hesse22
  • Rhineland-Palatinate14
  • Saarland2
Nielsen 3b13
  • Baden-Württemberg13
Nielsen 413
  • Bavaria13
Nielsen 5+67
  • Berlin3
  • Brandenburg2
  • Mecklenburg-West Pommerania1
  • Saxony-Anhalt1
Nielsen 75
  • Saxony3
  • Thuringia2
Economic sector
Economic sector (%)
  • Retail trade45
  • Wholesale/foreign trade13
  • Service19
  • Skilled trades4
  • Industry3
  • Other sectors8
  • Student5
  • Other not gainfully employed3
Professional position
Professional position (%)
  • Entrepreneur, co-owner, freelancer43
  • Managing director, board member, etc.12
  • Area manager, works manager, plant manager, branch manager9
  • Department head, group head9
  • Other salaried staff, skilled workers11
  • Lecturer, teacher1
  • Trainee2
  • Other position5
  • Student5
  • Other not gainfully employed3
Area of responsibility
Area of responsibility (%)
  • Management30
  • Research/development/design5
  • Manufacture, production, factory operations56
  • Finance/accounting, controlling2
  • Information and communication technology1
  • Personnel administration, administration1
  • Sales14
  • Marketing, advertising, PR7
  • Logistics: material management, storage, transport2
  • Maintenance/repairs0
  • Other area11
  • Student5
  • Other not gainfully employed3
Origin by km
Distance to home (%)
  • up to 50 km7
  • up to 100 km6
  • more than 100 km up to 300 km13
  • over 300 km74
Origin by continents
Foreign origin total (%) *66
of which
  • EU69
  • Other european countries12
  • North America5
  • South and Central America3
  • South-, East-, Central Asia6
  • Other countries2

* = determined by visitor registration

Origin by countries
Countries with the highest visitor shares (%) *
  • Italy15
  • France7
  • Netherlands6
  • United Kingdom of Great Britain and Northern Ireland6
  • Austria5

* = determined by visitor registration

Size of company/organization
Size of company/organization (%)
  • 1 - 434
  • 5 - 910
  • 10 - 4918
  • 50 - 19913
  • 200 - 4995
  • 500 - 9995
  • 1 000 and more7
  • Student5
  • Other not employed3
Purchasing/ Procurement powers
Influence on purchasing/procurement decisions (%)
  • decisively43
  • collectively24
  • in an advisory capacity/organization14
  • no11
  • Student5
  • Other not gainfully employed3
Frequency of trade fair visits
Frequency of trade fair visits (%)
  • Previous event37
  • Earlier events44
  • First visit36
Length of stay
Average length of stay (days)

2.2

Survey conducted by: Wissler & Partner

Industry sectorGifts, Watches & Clocks, Jewelry, Crafts, Special Occasion Party Items (industry 34), Household Goods and Appliances, Ceramics, Glassware (industry 38), Trade Fairs for Consumer Goods (industry 03), Lighting, Lighting Technology (industry 11)
Main product groupParty Items, Florists' Articles, Firework, Lighting Technology, Artificial Flowers, Christmas Articles, Christmas-Tree Decorations, Decorations, Flowers, Flower-bulbs, Plants, Gifts
AccessTrade visitors
Exhibitor data baseon-line available / access via home page of the trade fair
Direct sale (retail sale to visitors permitted?)No

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Messe Frankfurt Exhibition GmbH

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