Tendence

International Consumer Goods Fair

Venue

MessegeländeFrankfurt on the MainGermany

Dates

June 2021Interval: annuallyfounded in: 1948

Organiser

Messe Frankfurt Exhibition GmbH Ludwig-Erhard-Anlage 160327 Frankfurt on the MainGermanyFon: +49 69 7575-0Fax: +49 69 7575-6433info@messefrankfurt.comhttp://www.messefrankfurt.com

Project teamFon: +49 69 7575-6804Fax: +49 69 7575-6761tendence@messefrankfurt.comhttp://www.tendence.messefrankfurt.com

The current key figures are FKM-certified.

Statistics

figures	6/2017	6/2018	6/2019
FKM certification
Space (m²)
space (gross)	94.600	91.800	56.300
space (net)	53.064	44.214	29.982
Special show space	2.602	2.944	462
Exhibitor stand space	50.462	41.270	29.520
hall space	50.366	40.976	29.520
domestic	30.101	24.972	19.359
foreign	20.265	16.004	10.161
open air	96	294	0
domestic	32	214	0
foreign	64	80	0
Exhibitor figures
Exhibitors	1.096	858	601
domestic	554	452	355
foreign	542	406	246
Visitor figures
Visitors (number of admissions)	20.046	17.736	11.511
domestic	16.653	14.155	9.371
foreign	3.393	3.581	2.140

Exhibitors profile

Origin of exhibitors 2019 from 35 countries
Andorra: 1; Australia: 1; Austria: 5; Bangladesh: 4; Belgium: 6; Bulgaria: 1; China, People's Republic: 55; Czechia: 4; Denmark: 27; Dominican Republic: 1; Finland: 1; France: 7; Germany: 355; Greece: 3; Hong Kong, China SAR: 3; India: 11; Italy: 8; Kenya: 1; Lithuania: 7; Nepal: 4; Netherlands: 38; Pakistan: 1; Philippines: 1; Poland: 14; Portugal: 2; Russia: 1; Serbia: 1; Spain: 2; Sweden: 3; Switzerland: 5; Turkey: 1; United Kingdom of Great Britain and Northern Ireland: 7; United States of America: 2; Uzbekistan: 2; Vietnam: 16

FKM Trade visitors profile 2019

Visitors total (number of entries)11.511Proportion of trade visitors88 %

Open all information

Origin according to federal states

Total Germany (%)79

of which

Nielsen 16

Bremen0
Hamburg1
Lower Saxony4
Schleswig-Holstein1

Nielsen 214

North Rhine-Westphalia14

Nielsen 3a48

Hesse37
Rhineland-Palatinate9
Saarland2

Nielsen 3b16

Baden-Württemberg16

Nielsen 410

Bavaria10

Nielsen 5+63

Berlin0
Brandenburg0
Mecklenburg-West Pommerania0
Saxony-Anhalt0

Nielsen 73

Saxony0
Thuringia0

Economic sector

Economic sector (%)

Retail trade58
Wholesale/foreign trade8
Skilled trades6
Service11
Industry6
Other sectors5
Student4
Other not gainfully employed2

Professional position

Professional position (%)

Entrepreneur, co-owner, freelancer57
Managing director, board member, etc.9
Area manager, works manager, plant manager, branch manager5
Department head, group head7
Other salaried staff, skilled workers12
Lecturer, teacher0
Trainee2
Other position2
Student4
Other not gainfully employed2

Area of responsibility

Area of responsibility (%)

Management38
Research/development/design2
Manufacturing, production, quality control4
Buying/procurement15
Finance/accounting, controlling2
Information and communication technology0
Personnel administration, administration1
Sales14
Marketing, advertising, PR5
Logistics: material management, storage, transport0
Maintenance/repairs1
Other area12
Student4
Other not gainfully employed2

Origin by km

Distance to home (%)

up to 50 km28
up to 100 km12
more than 100 km up to 300 km29
over 300 km31

Origin by continents

Foreign origin total (%) *21

of which

EU46
Other european countries19
South-, East-, Central Asia26
Other countries9

* = determined by visitor registration

Origin by countries

Countries with the highest visitor shares (%) *

China, People's Republic13
Netherlands9

* = determined by visitor registration

Size of company/organization

Size of company/organization (%)

1 - 449
5 - 914
10 - 4913
50 - 1999
200 - 4993
500 - 9993
1 000 and more3
Student4
Other not employed2

Purchasing/ Procurement powers

Influence on purchasing/procurement decisions (%)

decisively51
collectively17
in an advisory capacity/organization17
no9
Student4
Other not gainfully employed2

Frequency of trade fair visits

Frequency of trade fair visits (%)

Previous event46
Earlier events50
First visit36

Length of stay

Average length of stay (days)

1.40

Survey conducted by: Wissler & Partner

Industry sectorTrade Fairs for Consumer Goods (industry 03), Gifts, Watches & Clocks, Jewelry, Crafts, Special Occasion Party Items (industry 34), Furniture, Interior Design (industry 58)

Main product groupHousehold Articles, Festive Decoration, Gifts, Gourmet Shop, Greeting Cards, Small Furniture, Consumer Goods, Artificial Flowers, Industrial Crafts, Leather Goods, Lighting Fittings, Fashion Accessories, Fashion Jewellery, Furniture, Paper Products, Perfumery, Personal Supplies, Jewellery, Toys, Bags, Table Decoration, Lifestyle Accessories, Decorative China, Souvenirs, Licensed Articles, Party Items, Garden Furniture, Sweets, Tea, Sustainable producing companies

Opening hoursTrade visitors

Exhibitor data baseon-line available / access via home page of the trade fair

Direct sale (retail sale to visitors permitted?)No

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