HansePferd Hamburg

The equestrian trade fair experience

The current key figures are FKM-certified.


FKM certification
Space (m²)
space (gross)46.80047.60050.000
space (net)23.46224.07224.798
Special show space9.5479.9459.906
Exhibitor stand space13.91514.12714.892
hall space13.46113.73113.464
open air4543961.428
Exhibitor figures
other represented firms00
Visitor figures
Visitors (number of admissions)45.60853.49646.487
* = determined by a representative survey
Exhibitors profile

Origin of exhibitors 2018 from 13 countries
Austria: 9; Belgium: 1; Denmark: 5; France: 8; Germany: 418; Italy: 9; Netherlands: 12; Poland: 7; Spain: 3; Sweden: 3; Switzerland: 2; United Kingdom of Great Britain and Northern Ireland: 2; United States of America: 1

FKM Private visitors profile 2018
Visitors total (number of entries)46.487Proportion of private visitors90 %
Open all information
Origin according to federal states
Total Germany (%)99
of which
Nielsen 191
  • Bremen1
  • Hamburg23
  • Lower Saxony22
  • Schleswig-Holstein45
Nielsen 21
  • North Rhine-Westphalia1
Nielsen 3a1
  • Hesse1
  • Rhineland-Palatinate0
  • Saarland0
Nielsen 3b0
  • Baden-Württemberg0
Nielsen 40
  • Bavaria0
Nielsen 5+67
  • Berlin1
  • Brandenburg1
  • Mecklenburg-West Pommerania5
  • Saxony-Anhalt0
Nielsen 70
  • Saxony0
  • Thuringia0
Origin by continents
Foreign origin total (%)1
of which
    Professional position
    Professional position (%)
    • Entrepreneur, co-owner, freelancer5
    • Managing director, board member, head of an authority etc.1
    • Area manager, works manager, plant manager, branch manager, head of public office1
    • Department head, group head, team leader6
    • Other salaried staff, civil servant, skilled worker26
    • Lecturer, teacher1
    • Trainee8
    • Other position6
    • Student41
    • Housewife/man2
    • Old-age pensioner1
    • Other not gainfully employed2
    Size of household
    Size of household (%)
    • 1 person10
    • 2 persons30
    • 3 persons22
    • 4 persons26
    • 5 persons and more12
    Origin by km
    distance to home (%)
    • up to 50 km49
    • up to 100 km27
    • more than 100 km up to 300 km20
    • over 300 km4
    Age (%)
    • up to 20 years38
    • over 20 up to 30 years27
    • over 30 up to 40 years12
    • over 40 up to 50 years13
    • over 50 up to 60 years8
    • over 60 up to 70 years1
    • over 70 years1
    Sex (%)
    • male8
    • female92
    Frequency of trade fair visits
    Frequency of trade fair visits (%)
    • Previous event56
    • Earlier events36
    • First visit29

    Survey conducted by: Gelszus Messe- Marktforschung GmbH

    Industry sectorSporting Goods (industry 74)
    Main product groupHorseback Trekking, Acrobatics on Horseback, Accessories, Gifts, Training, Equipment, Apparel (Garment), Services, Books, Vehicles, Trailers, Transport Vehicles, Feeding Stuff, Equestrian Sports, Hygiene, Horse-breeding, Care Products, Stables, Tournament Supplies, Riding Equipment, Accessories, Travel, Leisure, Horses, Horse Cars
    Opening hourstrade and private visitors:
    daily 10:00-19:00 h
    Admission chargeday ticket EUR 11.50
    Exhibitor data baseon-line available / access via home page of the trade fair
    Space rentalone open front from EUR 75.00/m²
    Direct sale (retail sale to visitors permitted?)Yes

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