AGRITECHNICA

The world's leading trade fair for agricultural technology

The current key figures are FKM-certified.

Statistics

figures11/201311/201511/2017
FKM certification
Space (m²)
space (gross)423.800393.600393.600
space (net)246.815236.682237.036
domestic142.514120.633113.333
foreign104.301116.049123.703
Special show space4.6544.3933.420
domestic4.6544.3933.420
foreign000
Exhibitor stand space242.161232.289233.616
hall space238.922228.552231.829
domestic136.725114.070109.271
foreign102.197114.482122.558
open air3.2393.7371.787
domestic1.1352.170642
foreign2.1041.5671.145
Exhibitor figures
Exhibitors2.8972.8922.802
domestic1.3841.2701.129
foreign1.5131.6221.673
other represented firms3346
domestic615
foreign2731
Visitor figures
Visitors (number of admissions)448.912452.471457.606
domestic342.071*354.285*347.733
foreign106.841*98.186*109.873
* = determined by a representative survey
Exhibitors profile

Origin of exhibitors 2017 from 52 countries
Argentina: 21; Australia: 3; Austria: 74; Belarus: 3; Belgium: 19; Brazil: 16; Bulgaria: 9; Canada: 57; China, People's Republic: 117; Croatia: 8; Czechia: 31; Denmark: 53; Egypt: 1; Estonia: 2; Finland: 48; France: 107; Germany: 1129; Greece: 6; Hungary: 15; Iceland: 1; India: 41; Ireland: 23; Israel: 1; Italy: 371; Japan: 4; Jordan: 1; Korea, Republic: 4; Latvia: 3; Lithuania: 10; Luxembourg: 6; Malaysia: 1; Netherlands: 113; Norway: 2; Pakistan: 13; Poland: 69; Portugal: 6; Romania: 12; Russia: 28; Saudi Arabia: 1; Serbia: 12; Slovakia: 4; Slovenia: 19; Spain: 55; Sri Lanka: 1; Sweden: 26; Switzerland: 17; Taiwan: 7; Turkey: 108; Ukraine: 17; United Arab Emirates: 1; United Kingdom of Great Britain and Northern Ireland: 57; United States of America: 49

FKM Trade visitors profile 2015
Visitors total (number of entries)452.471Proportion of trade visitors88 %
Open all information
Origin according to federal states
Total Germany (%)77
of which
Nielsen 131
  • Bremen0
  • Hamburg0
  • Lower Saxony25
  • Schleswig-Holstein6
Nielsen 218
  • North Rhine-Westphalia18
Nielsen 3a13
  • Hesse7
  • Rhineland-Palatinate6
  • Saarland0
Nielsen 3b10
  • Baden-Württemberg10
Nielsen 416
  • Bavaria16
Nielsen 5+67
  • Berlin0
  • Brandenburg2
  • Mecklenburg-West Pommerania2
  • Saxony-Anhalt3
Nielsen 75
  • Saxony3
  • Thuringia2
Economic sector
Economic sector (%)
  • Agricultural business, company59
  • Forestry4
  • Service supply agency 8
  • Machine cooperative 1
  • Trade/sales5
  • Industry9
  • Repair-craft3
  • Other sectors8
  • Student3
  • Other not gainfully employed1
Professional position
Professional position (%)
  • Entrepreneur, co-owner, freelancer43
  • Managing director, board member, head of an authority etc.11
  • Area manager, works manager, plant manager, branch manager, head of public office3
  • Department head, group head, team leader5
  • Other salaried staff, civil servant, skilled worker17
  • Lecturer, teacher1
  • Trainee8
  • Other position7
  • Student3
  • Other not gainfully employed1
Area of responsibility
Area of responsibility (%)
  • Management43
  • Research/development/design7
  • Manufacturing, production, quality control6
  • Buying/procurement4
  • Finance/accounting, controlling1
  • Information and communication technology1
  • Personnel administration, administration1
  • Sales6
  • Marketing, advertising, PR1
  • Logistics: storage, material management, transport3
  • Maintenance/repairs11
  • Other area12
  • Student3
  • Other not gainfully employed1
Origin by km
Distance to home (%)
  • up to 50 km9
  • up to 100 km8
  • more than 100 km up to 300 km29
  • over 300 km54
Origin by continents
Foreign origin total (%)23
of which
  • EU71
  • Other european countries17
  • Africa1
  • North America5
  • South and Central America1
  • South-, East-, Central Asia3
  • Australia1
Origin by countries
Countries with the highest visitor shares (%)
  • Netherlands13
  • Switzerland11
  • Austria10
  • Ireland7
  • Denmark6
Size of company/organization
Size of company/organization (%)
  • 1 - 447
  • 5 - 910
  • 10 - 4915
  • 50 - 1997
  • 200 - 4993
  • 500 - 9992
  • 1 000 and more7
  • Student3
  • Other not employed1
  • N/A6
Purchasing/ Procurement powers
Influence on purchasing/procurement decisions (%)
  • decisively33
  • collectively25
  • in an advisory capacity/organization22
  • no16
  • Student3
  • Other not gainfully employed1
Frequency of trade fair visits
Frequency of trade fair visits (%)
  • Previous event66
  • First visit19
  • Earlier events67
Length of stay
Average length of stay (days)

1.80

Survey conducted by: Wissler & Partner

Industry sectorAgriculture and Forestry, Landscape Gardening, Fisheries, Livestock Farming (industry 49)
Main product groupTractors, Transport Technology, Soil Cultivation Machines, Irrigation Plants, Plant Protection, Harvesting Machines, Municipal Engineering, Landscape Preservation, Forestry Engineering, Regenerating raw materials, Seeds, Fertilizer, Fuel, Lubricants, Components, Replacement Parts, Gears and Drives Technology, Information Technology, Software, Fertilizer Technology, Cereal and Seed Processing Machines, Electronics, Second hand machine exchange
Opening hourstrade and private visitors
Hotel serviceFon: +49 511 12345-555
Fax: +49 511 12345-556hotels@hannover-tourismus.dehttp://www.visit-hannover.comFon: +49 5321 3520-20
Fax: +49 5321 3520-21info@hanno-fair.comhttp://www.hanno-fair.com
Exhibitor data baseon-line available / access via home page of the trade fair
Space rentalone open front from EUR 152.00/m²
Direct sale (retail sale to visitors permitted?)Yes

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