Pferd & Jagd

Europe's biggest exhibition for equestrain sports, hunting and fishing

Venue

MessegeländeHanoverGermany

Dates

08/12/-11/12/202207/12/-10/12/202305/12/-08/12/2024December 2025Interval: annuallyfounded in: 1981

Organiser

Deutsche Messe AG Messegelände30521 HanoverGermanyFon: +49 511 89-0Fax: +49 511 89-32626info@messe.dehttp://www.messe.de

Project teamhttp://www.pferd-und-jagd-messe.de

The current key figures are FKM-certified.

Statistics

figures	12/2018	12/2019	12/2022₁₎
FKM certification
Space (m²)
space (gross)	105.100	105.300	74.800
space (net)	40.378	40.239	23.726
Special show space	10.585	10.827	8.599
Exhibitor stand space	29.793	29.412	15.127
hall space	27.958	27.443	14.228
domestic	24.676	24.182	12.003
foreign	3.282	3.261	2.225
open air	1.835	1.969	899
domestic	1.835	1.969	899
foreign	0	0	0
Exhibitor figures
Exhibitors	896	902	514
domestic	783	788	440
foreign	113	114	74
Visitor figures
Visitors (number of admissions)	94.257	94.217	70.755
domestic			70.330*
foreign			425*
* = determined by a representative survey

₁₎To evaluate the key figures: Exhibition was held during the Corona Pandemic, which started in January 2020.

Exhibitors profile

Origin of exhibitors 2022 from 20 countries
Argentina: 1; Austria: 9; Belgium: 4; Czechia: 1; Denmark: 3; France: 1; Germany: 440; Hungary: 4; Ireland: 2; Italy: 11; Liechtenstein: 1; Lithuania: 1; Mongolia: 1; Netherlands: 18; Pakistan: 3; Poland: 8; Spain: 1; Sweden: 2; Switzerland: 2; United Kingdom of Great Britain and Northern Ireland: 1

FKM Private visitors profile 2022

Visitors total (number of entries)70.755Proportion of private visitors94 %

Open all information

Origin according to federal states

Total Germany (%)99

of which

Nielsen 179

Bremen1
Hamburg1
Lower Saxony72
Schleswig-Holstein5

Nielsen 210

North Rhine-Westphalia10

Nielsen 3a4

Hesse4
Rhineland-Palatinate0
Saarland0

Nielsen 3b0

Baden-Württemberg0

Nielsen 41

Bavaria1

Nielsen 5+64

Berlin0
Brandenburg1
Mecklenburg-West Pommerania1
Saxony-Anhalt2

Nielsen 71

Saxony0
Thuringia1

Origin by continents

Foreign origin total (%)1

of which

Other countries100

Professional position

Professional position (%)

Entrepreneur, co-owner, freelancer13
Managing director, board member, head of an authority etc.2
Area manager, works manager, plant manager, branch manager, head of public office3
Department head, group head, team leader7
Other salaried staff, civil servant, skilled worker29
Lecturer, teacher2
Trainee7
Other position6
Student18
Housewife/man3
Old-age pensioner3
Other not gainfully employed6

Size of household

Size of household (%)

1 person10
2 persons36
3 persons19
4 persons23
5 persons and more12

Buying and ordering capacity

Buying and ordering capacity (%)

yes88
no3
maybe8

Origin by km

distance to home (%)

up to 50 km27
more than 50 km up to 100 km34
more than 100 km up to 300 km35
over 300 km4

Age

Age (%)

up to 20 years19
over 20 up to 30 years35
over 30 up to 40 years16
over 40 up to 50 years12
over 50 up to 60 years12
over 60 up to 70 years3
over 70 years3

Sex

Sex (%)

male25
female74
nonbinary1

Follow-up business

Follow-up business (%)

yes38
no21
maybe42

Frequency of trade fair visits

Frequency of trade fair visits (%)

Previous event49
Earlier events63
First visit21

Survey conducted by: Gelszus Messe- Marktforschung GmbH

Industry sectorSports & Fitness (industry 74), Agriculture, forestry, fisheries, livestock, veterinary medicine (industry 49)

Main product groupEquestrian Sports, Riding Equipment, Stable Equipment, Stables, Tournament Supplies, Sporting Goods, Off-Road Vehicles, Utility Vehicles, Horse-breeding, Travel, Fishing Equipment, Hunting Equipment, Shot Guns, Equipment, Apparel (Garment), Professional Literature, Hunting Knives, Horse Cars, Trailers, Leisure Wear, dogs, Horses, Animal Supplies, Agricultural Implements, Industrial Crafts

AccessTrade visitors and general public

Exhibitor data baseon-line available / access via home page of the trade fair

Direct sale (retail sale to visitors permitted?)Yes