Pferd & Jagd

Europe's biggest exhibition for equestrain sports, hunting and fishing

Venue

MessegeländeHanoverGermany

Dates

07/12/-10/12/202305/12/-08/12/2024December 2025Interval: annuallyfounded in: 1981

Organiser

Deutsche Messe AG Messegelände30521 HanoverGermanyFon: +49 511 89-0Fax: +49 511 89-32626info@messe.dehttp://www.messe.de

Project teamhttp://www.pferd-und-jagd-messe.de

The current key figures are FKM-certified.

Statistics

figures	12/2019	12/2022₁₎	12/2023
FKM certification
Space (m²)
space (gross)	105.300	74.800	80.000
space (net)	40.239	23.726	30.663
Special show space	10.827	8.599	10.426
Exhibitor stand space	29.412	15.127	20.237
hall space	27.443	14.228	18.437
domestic	24.182	12.003	15.577
foreign	3.261	2.225	2.860
open air	1.969	899	1.800
domestic	1.969	899	1.800
foreign	0	0	0
Exhibitor figures
Exhibitors	902	514	619
domestic	788	440	532
foreign	114	74	87
Visitor figures
Visitors (number of admissions)	94.217	70.755	64.391
domestic		70.330*	63.876
foreign		425*	515
* = determined by a representative survey

₁₎To evaluate the key figures: Exhibition was held during the Corona Pandemic, which started in January 2020.

Exhibitors profile

Origin of exhibitors 2023 from 20 countries
Austria: 11; Belgium: 6; China, People's Republic: 2; Czechia: 2; Denmark: 4; France: 2; Germany: 532; Hungary: 4; Ireland: 2; Italy: 10; Liechtenstein: 1; Lithuania: 1; Mongolia: 1; Netherlands: 21; Poland: 9; Portugal: 1; Spain: 1; Sweden: 3; Switzerland: 3; United Kingdom of Great Britain and Northern Ireland: 3

FKM Private visitors profile 2023

Visitors total (number of entries)64.391Proportion of private visitors93 %

Open all information

Origin according to federal states

Total Germany (%)99

of which

Nielsen 179

Bremen1
Hamburg1
Lower Saxony73
Schleswig-Holstein4

Nielsen 28

North Rhine-Westphalia8

Nielsen 3a3

Hesse3
Rhineland-Palatinate0
Saarland0

Nielsen 3b0

Baden-Württemberg0

Nielsen 41

Bavaria1

Nielsen 5+68

Berlin0
Brandenburg2
Mecklenburg-West Pommerania1
Saxony-Anhalt5

Nielsen 72

Saxony1
Thuringia1

Origin by continents

Foreign origin total (%)1

Professional position

Professional position (%)

Entrepreneur, co-owner, freelancer14
Managing director, board member, head of an authority etc.2
Area manager, works manager, plant manager, branch manager, head of public office3
Department head, group head, team leader7
Other salaried staff, civil servant, skilled worker39
Lecturer, teacher3
Trainee4
Other position4
Student12
Housewife/man2
Old-age pensioner5
Other not gainfully employed6

Size of household

Size of household (%)

1 person13
2 persons38
3 persons18
4 persons20
5 persons and more11

Buying and ordering capacity

Buying and ordering capacity (%)

yes85
no4
maybe11

Origin by km

distance to home (%)

up to 50 km28
more than 50 km up to 100 km27
more than 100 km up to 300 km40
over 300 km5

Age

Age (%)

up to 20 years10
over 20 up to 30 years30
over 30 up to 40 years19
over 40 up to 50 years15
over 50 up to 60 years15
over 60 up to 70 years7
over 70 years4

Sex

Sex (%)

male34
female66
nonbinary0

Follow-up business

Follow-up business (%)

yes33
no22
maybe45

Frequency of trade fair visits

Frequency of trade fair visits (%)

Previous event39
Earlier events66
First visit21

Survey conducted by: Gelszus Messe- Marktforschung GmbH

Industry sectorSports & Fitness (industry 74), Agriculture, forestry, fisheries, livestock, veterinary medicine (industry 49)

Main product groupEquestrian Sports, Riding Equipment, Stable Equipment, Stables, Tournament Supplies, Sporting Goods, Off-Road Vehicles, Utility Vehicles, Horse-breeding, Travel, Fishing Equipment, Hunting Equipment, Shot Guns, Equipment, Apparel (Garment), Professional Literature, Hunting Knives, Horse Cars, Trailers, Leisure Wear, dogs, Horses, Animal Supplies, Agricultural Implements, Industrial Crafts

AccessTrade visitors and general public

Exhibitor data baseon-line available / access via home page of the trade fair

Direct sale (retail sale to visitors permitted?)Yes