MIDORA Leipzig

TRADE FAIR FOR WATCHES AND JEWELLERY

Venue

MessegeländeLeipzigGermany

Dates

02/09/-04/09/202307/09/-09/09/202406/09/-08/09/2025Interval: annuallyfounded in: 1991

Co-located events

CADEAUX Leipzig (Herbst)

Organiser

Leipziger Messe GmbH Messe-Allee 104356 LeipzigGermanyFon: +49 341 678-0Fax: +49 341 678-8762info@leipziger-messe.dehttp://www.leipziger-messe.de

Project teamFon: +49 341 678-8270Fax: +49 341 678-8272a.zachlod@leipziger-messe.dehttp://www.midora.de

The current key figures are FKM-certified.

Statistics

figures	9/2021₂₎	9/2022₁₎	9/2023
FKM certification
Space (m²)
space (gross)	5.000	5.000	5.000
space (net)	1.716	1.689	1.509
Special show space	36	54	36
Exhibitor stand space	1.680	1.635	1.473
hall space	1.680	1.635	1.473
domestic	1.656	1.599	1.404
foreign	24	36	69
open air	0	0	0
Exhibitor figures
Exhibitors	48	49	44
domestic	47	47	39
foreign	1	2	5
other represented firms	0		0
Visitor figures
Visitors (number of admissions)	851	788	764
domestic		762*
foreign		26*
* = determined by a representative survey

₂₎₃₎To evaluate the key figures: Exhibition was held during the Corona Pandemic, which started in January 2020.

Exhibitors profile

Origin of exhibitors 2023 from 6 countries
Austria: 1; China, People's Republic: 1; Germany: 39; Netherlands: 1; Poland: 1; Türkiye: 1

FKM Trade visitors profile 2022

Visitors total (number of entries)788Proportion of trade visitors94 %

Open all information

Origin according to federal states

Total Germany (%)96

of which

Nielsen 17

Bremen2
Hamburg1
Lower Saxony4
Schleswig-Holstein1

Nielsen 23

North Rhine-Westphalia3

Nielsen 3a2

Hesse1
Rhineland-Palatinate1
Saarland0

Nielsen 3b2

Baden-Württemberg2

Nielsen 44

Bavaria4

Nielsen 5+632

Berlin4
Brandenburg7
Mecklenburg-West Pommerania2
Saxony-Anhalt19

Nielsen 751

Saxony34
Thuringia16

Economic sector

Economic sector (%)

Specialist trade watches and jewellery54
Gold and silversmith, design sector20
Boutique, piercing studio, hair salon, cosmetic studio, drugstore7
Commercial agent5
Chain, department store, mail order, wholesale4
Other service4
Industry3
Other economic sectors2
Student2
other non-professionals1

Professional position

Professional position (%)

Entrepreneur, co-owner, freelancer82
Managing director, board member, head of an authority etc.4
Area manager, works manager, plant manager, branch manager, head of public office1
Department head, group head, team leader3
Other salaried staff, civil servant, skilled worker4
Trainee2
Other position2
Student2
Other not gainfully employed1

Area of responsibility

Area of responsibility (%)

Management46
Research and development, design/construction1
Manufacturing, production, quality control8
Buying/procurement10
Finance/accounting, controlling1
Information and communication technology0
Personnel administration, administration0
Sales24
Marketing, advertising, PR4
Logistics: material management, storage, transport0
Maintenance/repairs3
Other area2
Student2
Other not gainfully employed1

Origin by km

Distance to home (%)

up to 50 km17
more than 50 km up to 100 km23
more than 100 km up to 300 km47
over 300 km13

Origin by continents

Foreign origin total (%)4

Origin by countries

Countries with the highest visitor shares (%)

Size of company/organization

Size of company/organization (%)

1 - 480
5 - 99
10 - 497
50 - 1990
200 - 4991
500 - 9990
1 000 and more1
Student2
Other not employed1

Purchasing/ Procurement powers

Influence on purchasing/procurement decisions (%)

decisively60
collectively22
in an advisory capacity/organization10
no4
Student2
Other not gainfully employed1

Frequency of trade fair visits

Frequency of trade fair visits (%)

Previous event55
Earlier events79
First visit16

Length of stay

Average length of stay (days)

1.1

Survey conducted by: Gelszus Messe- Marktforschung GmbH

Industry sectorGifts, Watches & Clocks, Jewelry, Crafts, Special Occasion Party Items (industry 34)

Main product groupWatches and Clocks, Jewellery, Silverware, Tools, Precious Stones, Pearls, Packaging Material, Decorations

AccessTrade visitors

Exhibitor data baseon-line available / access via home page of the trade fair

Direct sale (retail sale to visitors permitted?)No