didacta

The Education Trade Fair

Venue

Messe StuttgartStuttgartGermany

Dates

11/02/-15/02/2025February 2026 (not yet determined)Interval: annually at different venuesfounded in: 1951

Organiser

Landesmesse Stuttgart GmbH & Co. KG Messepiazza 170629 StuttgartGermanyFon: +49 711 18560-0Fax: +49 711 18560-2440info@messe-stuttgart.dehttp://www.messe-stuttgart.de

Project teamFon: +49 711 18560-2674Fax: +49 711 18560-1674dagmar.weise@messe-stuttgart.dehttps://www.messe-stuttgart.de/didacta/

Supporter/sponsor

Didacta Verband e.V., Darmstadt

The current key figures are FKM-certified.

Statistics

figures	Cologne 6/2022₁₎	Stuttgart 3/2023	Cologne 2/2024
FKM certification
Space (m²)
space (gross)	51.000	63.000	46.400
space (net)	16.847	22.181	22.849
Special show space	1.385	2.730	1.609
Exhibitor stand space	15.462	19.451	21.240
hall space	15.462	19.451	21.240
domestic	14.163	18.137	19.792
foreign	1.299	1.314	1.448
open air	0	0	0
Exhibitor figures
Exhibitors	552	718	726
domestic	416	532	561
foreign	136	186	165
other represented firms		10
domestic		9
foreign		1
Visitor figures
Visitors (number of admissions)	32.930	56.256	62.828
domestic	31.435	55.694*	60.391
foreign	1.495	562*	2.437
* = determined by a representative survey

₁₎To evaluate the key figures: Exhibition was held during the Corona Pandemic, which started in January 2020.

Exhibitors profile

Origin of exhibitors 2024 from 60 countries
Argentina: 4; Australia: 1; Austria: 10; Belgium: 4; Bolivia: 1; Brazil: 3; Canada: 2; Chile: 3; China, People's Republic: 6; Colombia: 2; Costa Rica: 1; Czechia: 3; Denmark: 5; Ecuador: 3; Egypt: 7; El Salvador: 1; Estonia: 1; Ethiopia: 1; Finland: 2; France: 5; Germany: 561; Ghana: 1; Greece: 1; Guatemala: 1; Hong Kong, China SAR: 2; Hungary: 3; India: 1; Indonesia: 1; Iran, Islamic Republic: 1; Ireland: 1; Israel: 1; Italy: 7; Japan: 2; Kenya: 1; Lithuania: 1; Luxembourg: 1; Mexico: 3; Namibia: 1; Netherlands: 15; Peru: 2; Philippines: 1; Poland: 3; Portugal: 3; Qatar: 1; Romania: 1; Saudi Arabia: 3; Singapore: 1; Slovakia: 1; South Africa: 3; Spain: 3; Sweden: 1; Switzerland: 10; Taiwan: 1; Thailand: 1; Türkiye: 8; Ukraine: 1; United Arab Emirates: 4; United Kingdom of Great Britain and Northern Ireland: 4; United States of America: 3; Uruguay: 1

FKM Trade visitors profile 2023

Visitors total (number of entries)56.256Proportion of trade visitors96 %

Open all information

Origin according to federal states

Total Germany (%)99

of which

Nielsen 12

Bremen0
Hamburg0
Lower Saxony0
Schleswig-Holstein0

Nielsen 21

North Rhine-Westphalia0

Nielsen 3a8

Hesse0
Rhineland-Palatinate0
Saarland0

Nielsen 3b74

Baden-Württemberg74

Nielsen 412

Bavaria12

Nielsen 5+61

Berlin0
Brandenburg0
Mecklenburg-West Pommerania0
Saxony-Anhalt0

Nielsen 72

Saxony0
Thuringia0

Economic sector

Economic sector (%)

General education system28
Public authority, services, association9
Vocational education system13
Services, training, consulting3
Adult education3
Trade1
Higher education system1
Industry2
University, research2
Printed products, specialist literature 1
Administration1
Preschool, kindergarten31
Further education1
Other3

Professional position

Professional position (%)

Entrepreneur, co-owner, freelancer5
Managing director, board member, head of an authority etc.4
Area manager, works manager, plant manager, branch manager, head of public office3
Department head, group head, team leader11
Other salaried staff, civil servant, skilled worker17
Lecturer, teacher20
Trainee19
Other position7
Student13
Other not gainfully employed1

Origin by km

Distance to home (%)

up to 50 km0
more than 50 km up to 100 km0
more than 100 km up to 300 km0
over 300 km0

Origin by continents

Foreign origin total (%)1

Origin by countries

Countries with the highest visitor shares (%)

Size of company/organization

Size of company/organization (%)

1 - 48
5 - 910
10 - 4936
50 - 19921
200 - 4995
500 - 9994
1 000 and more8
Student13
Other not employed1

Purchasing/ Procurement powers

Influence on purchasing/procurement decisions (%)

decisively10
collectively33
in an advisory capacity/organization22
no27
Student13
Other not gainfully employed1

Frequency of trade fair visits

Frequency of trade fair visits (%)

Previous event4
Earlier events48
First visit59

Length of stay

Average length of stay (days)

1.1

Survey conducted by: Landesmesse Stuttgart GmbH & Co. KG

Industry sectorTeaching and Learning Aids, Further and Continuing Education, Business Start-up, Human Resources Development (industry 52), Books, Prints, Licences, Libraries (industry 14)

Main product groupAudio-Visual Technology, Training Institutes Equipment, Services, Information Technology, Furnishings, Kindergarten, Laboratory Equipment, Teaching Aids, Educational Aids, Multimedia, Musical Accessories, Presentation Technology, School Supplies, Software, Toys, Sporting Goods, Supplementary Education, Amateur Handicraft Articles, Books, Professional Literature, Childrens Books, Teaching Books, Teaching Systems, Educational Programs, Educational Toys, New Media, School Equipment, Stationery

AccessTrade visitors and general public

Exhibitor data baseon-line available / access via home page of the trade fair

Direct sale (retail sale to visitors permitted?)Yes