If you and your company are seeking to enter new markets in other countries, you need strong local partners. German trade fairs abroad open doors for you and facilitate key contacts to international trade partners.
AUMA and FAMA members organise around 300 trade fairs a year in major growth regions outside Germany, especially in Asia, North America, South America and Eastern Europe – and this number is growing. Taking interval-based fluctuations into account, the number of visitors at German trade fairs abroad is rising at a nearly continuous rate.
German trade fair organisers offer their event and sector-related expertise not only in their home country but also around the world. Their event strategies are based on those of established international trade fairs in Germany. This enables you as an exhibitor to enter markets far from home, with the assurance of German quality standards under the label “German Trade Fair Quality Abroad". In addition, they develop new trade fair topics that are tailored precisely to specific regions.
German trade fair organisers pursue three main aims with their dual strategy:
By putting on an increasing number of trade fairs abroad, German organisers seek to attract the corresponding comprehensive international involvement (exhibitors and visitors) at their major fairs in Germany.
At the same time, German organisers are also demonstrating their expertise in selected sectors worldwide. At locations abroad they can reach companies that would not participate in trade fairs in Western Europe. Moreover, the quality of their trade fairs can then also convince these companies of the merits of travelling to Germany to exhibit at major trade fairs in their sectors there.
At German trade fairs abroad, you and your company can concentrate on what you do best – taking care of your customers and your business. Organisers from Germany will handle everything else, which benefits you as an exhibitor in numerous ways. You can rely on their long years of experience in putting on international trade fairs in specific sectors. You can also benefit from their contacts to business associations both in Germany and the target countries, as well as to potential customers in these locations.
German organisers usually also have subsidiaries in regions where they work, which are superbly networked within those countries. They can open doors to customers in areas that have
not yet come into contact with companies from Germany.
You enjoy yet another benefit as an exhibiting company from Germany. Even before you arrive, you will already be familiar with the concept of “trade fairs made in Germany", and can rely on trusted contacts at the organising company to facilitate your first steps into the new market.
Together with its members that are active abroad, AUMA has developed the German Trade Fair Quality Abroad (GTQ) label. It highlights the strong quality standards of trade fairs organised by German companies in other countries. To use the GTQ label for their trade fairs abroad, AUMA and FAMA members must meet these four criteria:
The organisers publish figures on their stand surface areas, number of exhibitors and number of visitors for their foreign trade fairs under the GTQ label.
Every autumn AUMA publishes a calendar of dates for the year to come. It can be downloaded as a PDF file or ordered in printed form.
AUMA’s database lists the AUMA-certified German trade fairs abroad under the label German Trade Fair Quality Abroad (GTQ). You will find all relevant information for planning your trade fair appearances in this database, including surface areas and numbers of exhibitors and visitors.
Find your trade fair here.
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