Germany’s trade fair market

Number one worldwide  

Germany is the world's number one location for international trade fairs. Some 160 to 180 international and national trade fairs are held in the country every year, with around 180,000 exhibitors and ten million visitors. Trade fairs in Germany bring partners together from around the world. They are forums for communication and innovation that reflect the world's markets. Around two-thirds of all global trade fairs are held in Germany (latest key figures).

Important for the overall economy

Exhibitors and visitors spend a total of around €14,5 billion a year for their activities at trade fairs in Germany. The overall effect on economic production amounts to €28 billion German exhibition organisers post sales of around €4 billion a year. Of the ten highest-grossing trade fair companies in the world, five are headquartered in Germany. 

Trade fair organisation secures a total of about 231,000 jobs. An average of two employees at exhibiting companies work on trade fairs. With around 58,000 companies currently active in the B2B segment at trade fairs, that means more than 100,000 full-time jobs.


Advantages for Germany as a trade fair location

State-of-the-art event facilities
Market-oriented trade fair strategies
High international presence
High professionalism
Leading service standards
Excellent cost-benefit ratio
Attractive regional trade fairs

Convince yourself and watch our film "Trade fairs made in Germany"!



The exhibition business structure in Germany

Exhibiting companies
Service companies


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