Find your fair

ISM Middle East

The Heart of Sweets and Snacks in the Middle East

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Date

15.09.-17.09.2025
September 2026
Cycle: annually
Year founded: 2007
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Fairgrounds

Dubai International Convention & Exhibition Centre - Dubai World Trade Centre (DWTC)
Dubai
United Arab Emirates

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Organisers

Koelnmesse GmbH

Messeplatz 1
50679 Cologne
Germany
Fon: +49 221 821-0
Fax: +49 221 821-2574
info@koelnmesse.dehttp://www.koelnmesse.de

Project team

i.drawe@koelnmesse.dehttp://www.ism-me.com/
Fon: +49 221 821-2095

Dubai World Trade Centre

DWTC, Sheikh Zayed Road
Dubai
United Arab Emirates
Fon: +971 4 3321000
sales@dwtc.comhttp://www.dwtc.com

event_list

SFF The Speciality Food Festival Private Label & Licensing Middle East (formerly PRIME Dubai)

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Sector focus

Food, Beverage and Luxury Foodstuff (industry 24)

Main offerings

Sweets
Chocolate
Chocolate Specialities
Candies
Confectionery
Bakery Products
Icecream
Crackers

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Access

Trade visitors

Direct sale

No

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Federal Ministry of Food and Agriculture 9/2025

Form of participation:Joint company stand (G)
Exhibitor registrations can be made with:IEC Inter Expo Consult GmbH

Statistics

Key figures
9/2024
FKM certificate
No
Exhibitors
576
Domestic
230
Abroad
346
Other represented firms
0
Visitors (number of admissions)
18.776
Domestic
0
Abroad
0
Space (gross)
17.400
Space (net)
9.356
Special show space
0
Exhibitor stand space
9.356
Hall space
9.356
Domestic
4.856
Abroad
4.500
Open air
0
Domestic
0
Abroad
0
Copyright AUMA - All information without guarantee