domain
Organisers
Messe Düsseldorf GmbH
Messeplatz
40474
Dusseldorf
Germany
Fon: +49 211 4560-01
Fax: +49 211 4560-668
Project team
Fon: +49 211 4560-01
Fax: +49 211 4560-668
event_list
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Sector focus
Beauty (Cosmetics, Hairdressing, Bodycare) (industry 44)
Main offerings
Cosmetics
Toilet Requisites
Pedicures
Solaria
Accessories
Services
Wellness
Perfumery
equipment
Hairdressers' Supplies
Nails/Nail-Design
Fashion Jewellery
Accessories
Manicure
Toiletries
Cosmetic Studios
podiatry
Fashion Accessories
vpn_key
Access
Trade visitors
Direct sale
Yes
Statistics
Key figures
3/2024
Present journalists
371, of which from abroad 25
FKM certificate

Exhibitors
531
Domestic
329
Abroad
202
Other represented firms
0
Visitors (number of admissions)
42.843
Domestic
37.900
Abroad
4.943
Space (gross)
57.100
Space (net)
20.833
Special show space
4.486
Exhibitor stand space
16.347
Hall space
16.347
Domestic
12.204
Abroad
4.143
Open air
0
Domestic
0
Abroad
0
Origin of exhibitors 2024 from 34 countries
Austria20
Belgium4
Brazil1
China, People's Republic55
Czechia1
Denmark2
Finland1
France2
Germany329
Greece2
Hong Kong, China SAR1
Hungary1
India3
Ireland2
Israel1
Italy16
Japan2
Korea, Republic15
Latvia1
Lithuania2
Luxembourg1
Malta1
Netherlands15
Pakistan11
Poland6
Romania1
Serbia1
Slovenia2
Spain3
Sweden2
Switzerland7
Türkiye17
Ukraine1
United Kingdom of Great Britain and Northern Ireland2
FKM trade visitor structure
3/2024
Visitors (number of admissions)
42843
Proportion of trade visitors
95%
Total Germany (%)
89
Bremen
1
Hamburg
1
Lower Saxony
8
Schleswig-Holstein
1
North Rhine-Westphalia
66
Hesse
5
Rhineland-Palatinate
5
Saarland
1
Baden-Württemberg
5
Bavaria
3
Berlin
1
Brandenburg
0
Mecklenburg-West Pommerania
1
Saxony-Anhalt
1
Saxony
1
Thuringia
1
Professional position (%)
78
Managing director, board member, head of an authority etc.
1
Area manager, works manager, plant manager, branch manager, head of public office
0
Department head, group head, team leader
0
Other salaried staff, civil servant, skilled worker
14
Lecturer, teacher
0
Trainee
3
Other position
2
Student
2
Other not gainfully employed
0
Area of responsibility (%)
Management
39
Research and development, design/construction
0
Manufacturing, production, quality control
0
Buying/procurement
0
Finance/accounting, controlling
0
Information and communication technology
0
Personnel administration, administration
1
Sales
1
Marketing, advertising, PR
1
Logistics: material management, storage, transport
0
Maintenance/repairs
0
Other area
4
Student
2
Other not gainfully employed
0
Cosmetician
31
Nail designer
9
Chiropodist
8
Hairdresser
3
Economic sectors (%)
Cosmetic institute
50
Nail studio
16
Chiropody/ Foot care
13
Hairdressing salon
5
Doctor's practice, hospital
1
Beauty farm, wellness facilities, spa
1
Cosmetics/pharmaceuticals/chemical industry
1
Cosmetic school
1
Health professionals
1
Pharmacy
1
Other
8
Pupil, Student
2
Distance to home (%)
up to 50 km
36
more than 50 km up to 100 km
14
more than 100 km up to 300 km
27
over 300 km
23
Foreign origin total (%)
11
EU
80
Other countries
20
Countries with the highest visitor shares (%)
Belgium
23
Netherlands
17
Austria
9
Sweden
9
Luxembourg
7
Size of company/organization (%)
1 - 4
79
5 - 9
8
10 - 49
7
50 - 199
2
200 - 499
1
500 - 999
0
1 000 and more
1
Student
2
Other not employed
0
Influence on purchasing/procurement decisions (%)
decisively
76
collectively
8
in an advisory capacity/organization
9
no
6
Student
2
Frequency of trade fair visits (%)
Previous event
46
Earlier events
62
First visit
26
1.2
Survey conducted by:
Wissler & Partner
Copyright AUMA - All information without guarantee