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ProWein

International Trade Fair for Wine and Spirits

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Date

15.03.-17.03.2026
Cycle: annually
Year founded: 1994
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Fairgrounds

Messegelände
Dusseldorf
Germany

domain
Organisers

Messe Düsseldorf GmbH

Messeplatz
40474 Dusseldorf
Germany
Fon: +49 211 4560-01
Fax: +49 211 4560-668
info@messe-duesseldorf.dehttp://www.messe-duesseldorf.de

Project team

prowein@messe-duesseldorf.dehttp://www.prowein.de
Fon: +49 211 4560-01
Fax: +49 211 4560-668

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Sector focus

Food, Beverage and Luxury Foodstuff (industry 24)

Main offerings

Wine
Spirits
Sales Promotion
Accessories
Software
Champagne
Sparkling Wines
Professional Literature
Services
Delicacies
Catering Trade/Gastronomy
Beverages
Trade
Delicatessen Foods
Luxury Foodstuff
Foodstuff

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Access

Trade visitors

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Sponsors

Deutsches Weininstitut GmbH (DWI), Mainz

Statistics

Key figures
3/2024
Present journalists
954, of which from abroad 357
Exhibitors
5.282
Domestic
696
Abroad
4.586
Other represented firms
0
Visitors (number of admissions)
45.082
Domestic
20.246
Abroad
24.836
Space (gross)
174.900
Space (net)
73.685
Special show space
849
Exhibitor stand space
72.836
Hall space
72.836
Domestic
12.819
Abroad
60.017
Open air
0
Domestic
0
Abroad
0
Origin of exhibitors 2024 from 65 countries
Argentina112
Armenia29
Australia54
Austria204
Azerbaijan13
Belgium12
Bolivia1
Bosnia and Herzegovina10
Brazil9
Bulgaria27
Canada15
Chile67
China, People's Republic8
Croatia25
Curaçao1
Cyprus15
Czechia4
Denmark21
Estonia4
Finland3
France744
Georgia37
Germany696
Greece109
Hong Kong, China SAR3
Hungary48
India2
Ireland34
Israel4
Italy1198
Japan24
Kazakhstan2
Korea, Republic11
Latvia2
Lebanon6
Lithuania9
Luxembourg3
Martinique1
Mauritius12
Mexico19
Moldova, Republic59
Mongolia1
Netherlands26
New Zealand32
North Macedonia14
Norway5
Panama1
Peru2
Poland16
Portugal326
Romania25
Serbia16
Slovakia2
Slovenia56
South Africa88
Spain680
Sri Lanka1
Sweden5
Switzerland37
Türkiye16
Ukraine25
United Kingdom of Great Britain and Northern Ireland101
United States of America130
Uruguay19
Venezuela1
FKM trade visitor structure
3/2024
Visitors (number of admissions)
45082
Proportion of trade visitors
95%
Total Germany (%)
44
Bremen
1
Hamburg
3
Lower Saxony
4
Schleswig-Holstein
2
North Rhine-Westphalia
37
Hesse
8
Rhineland-Palatinate
15
Saarland
2
Baden-Württemberg
15
Bavaria
8
Berlin
2
Brandenburg
0
Mecklenburg-West Pommerania
0
Saxony-Anhalt
1
Saxony
1
Thuringia
1
Professional position (%)
36
Managing director, board member, head of an authority etc.
17
Area manager, works manager, plant manager, branch manager, head of public office
12
Department head, group head, team leader
14
Other salaried staff, civil servant, skilled worker
10
Lecturer, teacher
1
Trainee
2
Other position
2
Student
5
Other not gainfully employed
1
Area of responsibility (%)
Management
39
Research and development, design/construction
1
Manufacturing, production, quality control
3
Buying/procurement
20
Finance/accounting, controlling
0
Information and communication technology
0
Personnel administration, administration
1
Sales
19
Marketing, advertising, PR
4
Logistics: material management, storage, transport
1
Maintenance/repairs
0
Other area
5
Student
5
Other not gainfully employed
1
Economic sectors (%)
Specialist Wine, sparkling wine, spirituous beverages
22
Other retail
12
Wholesale/foreign trade (Import/Export)
23
Catering/hotels
16
Manufacturing sector
12
Other
9
Pupil, student
5
other non-professionals
1
Distance to home (%)
up to 50 km
11
more than 50 km up to 100 km
6
more than 100 km up to 300 km
23
over 300 km
60
Foreign origin total (%)
56
EU
63
Other european countries
16
Africa
2
North America
8
South and Central America
4
Middle East
1
South-, East-, Central Asia
5
Australia/Oceania
1
Countries with the highest visitor shares (%)
Netherlands
11
France
7
United Kingdom of Great Britain and Northern Ireland
7
Italy
6
Belgium
6
Size of company/organization (%)
1 - 4
30
5 - 9
13
10 - 49
22
50 - 199
13
200 - 499
7
500 - 999
2
1 000 and more
7
Student
5
Other not employed
1
Influence on purchasing/procurement decisions (%)
decisively
47
collectively
22
in an advisory capacity/organization
15
no
9
Student
5
Other not gainfully employed
1
Frequency of trade fair visits (%)
Previous event
51
Earlier events
51
First visit
31
2.1
Survey conducted by: Wissler & Partner
Copyright AUMA - All information without guarantee

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