domain
Organisers
Messe Düsseldorf GmbH
Messeplatz
40474
Dusseldorf
Germany
Fon: +49 211 4560-01
Fax: +49 211 4560-668
Project team
Fon: +49 211 4560-01
Fax: +49 211 4560-668
event_list
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Sector focus
Beauty (Cosmetics, Hairdressing, Bodycare) (industry 44)
Main offerings
Hairdressers' Supplies
Cosmetics
Wellness
Accessories
Fashion Jewellery
Tools
Decorations
Advertising Materials
Professional Literature
Training
Supplementary Education
Software
Toilet Requisites
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Access
Trade visitors
Direct sale
Yes
editor_choice
Sponsors
In Kooperation mit: Top Hair International GmbH, Gaggenau
Statistics
Key figures
4/2023
Present journalists
102, of which from abroad 18
FKM certificate

Exhibitors
159
Domestic
108
Abroad
51
Other represented firms
0
Visitors (number of admissions)
26.000
Domestic
23.562
Abroad
2.438
Space (gross)
38.200
Space (net)
12.994
Special show space
6.741
Exhibitor stand space
6.253
Hall space
6.153
Domestic
5.063
Abroad
1.090
Open air
100
Domestic
100
Abroad
0
Origin of exhibitors 2023 from 17 countries
Austria9
Belgium2
China, People's Republic11
France1
Germany108
Hong Kong, China SAR1
Italy2
Japan1
Luxembourg1
Netherlands5
Poland2
Spain2
Switzerland1
Türkiye3
Ukraine1
United Arab Emirates1
United Kingdom of Great Britain and Northern Ireland8
FKM trade visitor structure
4/2023
Visitors (number of admissions)
26000
Proportion of trade visitors
99%
Total Germany (%)
94
Bremen
0
Hamburg
2
Lower Saxony
10
Schleswig-Holstein
4
North Rhine-Westphalia
42
Hesse
9
Rhineland-Palatinate
6
Saarland
1
Baden-Württemberg
11
Bavaria
9
Berlin
1
Brandenburg
1
Mecklenburg-West Pommerania
1
Saxony-Anhalt
0
Saxony
2
Thuringia
1
Professional position (%)
59
Managing director, board member, head of an authority etc.
0
Area manager, works manager, plant manager, branch manager, head of public office
0
Department head, group head, team leader
0
Other salaried staff, civil servant, skilled worker
36
Lecturer, teacher
0
Trainee
2
Other position
0
Student
0
Other not gainfully employed
1
Foreman, master craftsman
1
Journeyman
0
Area of responsibility (%)
Management
32
Research and development, design/construction
0
Manufacturing, production, quality control
0
Buying/procurement
0
Finance/accounting, controlling
0
Information and communication technology
0
Personnel administration, administration
0
Sales
1
Marketing, advertising, PR
1
Logistics: material management, storage, transport
0
Maintenance/repairs
0
Other area
2
Student
0
Other not gainfully employed
1
Hairdresser
62
Economic sectors (%)
Hairdressers' trade
94
Cosmetic industry, pharmaceutical industry, chemical industry
2
Other industry
0
Trade
1
Miscellaneous
2
Distance to home (%)
up to 50 km
23
more than 50 km up to 100 km
8
more than 100 km up to 300 km
29
over 300 km
39
Foreign origin total (%)
6
EU
83
Other european countries
17
Countries with the highest visitor shares (%)
Austria
37
Belgium
12
Denmark
5
Luxembourg
5
France
2
Size of company/organization (%)
1 - 4
54
5 - 9
25
10 - 49
15
50 - 199
2
200 - 499
0
500 - 999
0
1 000 and more
1
Student
0
Other not employed
1
Influence on purchasing/procurement decisions (%)
decisively
58
collectively
16
in an advisory capacity/organization
17
no
8
Other not gainfully employed
1
Frequency of trade fair visits (%)
Previous event
58
Earlier events
67
First visit
26
1.2
Survey conducted by:
Wissler & Partner
Copyright AUMA - All information without guarantee