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AGRITECHNICA

The world's leading trade fair for agricultural technology

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Date

12.11.-18.11.2023
09/11/-15/11/2025 14/11/-20/11/2027
Cycle: every two years
Year founded: 1985
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Fairgrounds

Messegelände
Hanover
Germany

domain
Organisers

DLG Markets GmbH

Eschborner Landstraße 122
60489 Frankfurt on the Main
Germany
Fon: +49 69 24788-251
Fax: +49 69 24788-113
info.markets@dlg.orghttp://www.dlg-markets.com

Project team

agritechnica@dlg.orghttp://www.agritechnica.com

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Sector focus

Agriculture, forestry, fisheries, livestock, veterinary medicine (industry 49)

Main offerings

Tractors
Transport Technology
Soil Cultivation Machines
Irrigation Plants
Plant Protection
Harvesting Machines
Municipal Engineering
Landscape Preservation
Forestry Engineering
Regenerating raw materials
Seeds
Fertilizer
Fuel
Lubricants
Components
Replacement Parts
Gears and Drives Technology
Information Technology
Software
Fertilizer Technology
Cereal and Seed Processing Machines
Electronics
Second hand machine exchange

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Access

Trade visitors and general public

Direct sale

Yes

Statistics

Key figures
11/2023
Exhibitors
2.776
Domestic
959
Abroad
1.817
Other represented firms
Visitors (number of admissions)
473.687
Domestic
327.258
Abroad
146.429
Trade visitors
Domestic
Abroad
Space (gross)
381.900
Space (net)
235.674
Special show space
3.366
Exhibitor stand space
232.308
Hall space
232.242
Domestic
104.191
Abroad
128.051
Open air
66
Domestic
Abroad
66
Origin of exhibitors 2023 from 53 countries
Argentina19
Australia2
Austria66
Belgium20
Brazil28
Bulgaria11
Canada37
China, People's Republic174
Croatia3
Cyprus1
Czechia35
Denmark55
Egypt1
Estonia4
Finland46
France106
Germany959
Greece7
Hong Kong, China SAR3
Hungary14
India79
Iran, Islamic Republic4
Ireland15
Israel3
Italy351
Japan2
Kazakhstan2
Korea, Republic5
Latvia3
Lithuania13
Luxembourg2
Netherlands142
Norway2
Pakistan7
Poland71
Portugal8
Romania16
Saudi Arabia1
Serbia14
Slovakia4
Slovenia12
South Africa1
Spain51
Sri Lanka1
Sweden29
Switzerland22
Taiwan17
Thailand2
Tunisia1
Türkiye157
Ukraine33
United Kingdom of Great Britain and Northern Ireland59
United States of America56
FKM trade visitor structure
2023
Visitors (number of admissions)
473.687
Proportion of trade visitors
84%
Total Germany (%)
66
Bremen
0
Hamburg
0
Lower Saxony
27
Schleswig-Holstein
7
North Rhine-Westphalia
18
Hesse
6
Rhineland-Palatinate
5
Saarland
0
Baden-Württemberg
8
Bavaria
16
Berlin
0
Brandenburg
2
Mecklenburg-West Pommerania
2
Saxony-Anhalt
3
Saxony
2
Thuringia
2
Professional position (%)
Entrepreneur, co-owner, freelancer
33
Managing director, board member, head of an authority etc.
10
Area manager, works manager, plant manager, branch manager, head of public office
3
Department head, group head, team leader
6
Other salaried staff, civil servant, skilled worker
21
Lecturer, teacher
2
Trainee
10
Other position
8
Student
4
Other not gainfully employed
2
Area of responsibility (%)
Management
32
Research and development, design/construction
9
Manufacturing, production, quality control
7
Buying/procurement
4
Finance/accounting, controlling
1
Information and communication technology
1
Personnel administration, administration
2
Sales
6
Marketing, advertising, PR
2
Logistics: material management, storage, transport
3
Maintenance/repairs
12
Other area
15
Student
4
Other not gainfully employed
2
Economic sectors (%)
Agricultural business, company
49
Forestry business
4
Contractors, industrial equipment hire companies
8
Industry
11
Trade/sales
4
Skilled trades
4
Agricultural consultancy/organisation
2
University/college/polytechnic
2
Other economic sectors
10
Pupil/student
4
other non-professionals
2
Distance to home (%)
up to 50 km
9
more than 50 km up to 100 km
8
more than 100 km up to 300 km
26
over 300 km
58
Foreign origin total (%)
34
EU
72
Other european countries
15
North America
4
South and Central America
3
South-, East-, Central Asia
6
Australia/Oceania
1
Countries with the highest visitor shares (%)
Netherlands
13
Denmark
8
Austria
8
Switzerland
6
Italy
6
Size of company/organization (%)
1 - 4
40
5 - 9
10
10 - 49
15
50 - 199
9
200 - 499
4
500 - 999
2
1 000 and more
9
Student
4
Other not employed
2
Influence on purchasing/procurement decisions (%)
decisively
24
collectively
25
in an advisory capacity/organization
23
no
22
Student
4
Other not gainfully employed
2
Frequency of trade fair visits (%)
Previous event
50
Earlier events
51
First visit
33
2
Survey conducted by: Wissler & Partner
Copyright AUMA - All information without guarantee

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