domain
Organisers
Deutsche Messe AG
Messegelände
30521
Hanover
Germany
Fon: +49 511 89-0
Fax: +49 511 89-32626
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Sector focus
Sports & Fitness (industry 74)
Agriculture, forestry, fisheries, livestock, veterinary medicine (industry 49)
Main offerings
Equestrian Sports
Riding Equipment
Stable Equipment
Stables
Tournament Supplies
Sporting Goods
Off-Road Vehicles
Utility Vehicles
Horse-breeding
Travel
Fishing Equipment
Hunting Equipment
Shot Guns
Equipment
Apparel (Garment)
Professional Literature
Hunting Knives
Horse Cars
Trailers
Leisure Wear
dogs
Horses
Animal Supplies
Agricultural Implements
Industrial Crafts
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Access
Trade visitors and general public
Direct sale
Yes
Statistics
Key figures
12/2023

Exhibitors
619
Domestic
532
Abroad
87
Other represented firms
Visitors (number of admissions)
64.391
Domestic
63.876
Abroad
515
Trade visitors
Domestic
Abroad
Space (gross)
80.000
Space (net)
30.663
Special show space
10.426
Exhibitor stand space
20.237
Hall space
18.437
Domestic
15.577
Abroad
2.860
Open air
1.800
Domestic
1.800
Abroad
Origin of exhibitors 2023 from 20 countries
Austria11
Belgium6
China, People's Republic2
Czechia2
Denmark4
France2
Germany532
Hungary4
Ireland2
Italy10
Liechtenstein1
Lithuania1
Mongolia1
Netherlands21
Poland9
Portugal1
Spain1
Sweden3
Switzerland3
United Kingdom of Great Britain and Northern Ireland3
FKM private visitor structure
12/2023
Visitors (number of admissions)
64391
Bremen
1
Hamburg
1
Lower Saxony
73
Schleswig-Holstein
4
North Rhine-Westphalia
8
Hesse
3
Rhineland-Palatinate
0
Saarland
0
Baden-Württemberg
0
Bavaria
1
Berlin
0
Brandenburg
2
Mecklenburg-West Pommerania
1
Saxony-Anhalt
5
Saxony
1
Thuringia
1
Size of household (%)
1 person
13
2 persons
38
3 persons
18
4 persons
20
5 persons and more
11
Professional position (%)
Entrepreneur, co-owner, freelancer
14
Managing director, board member, head of an authority etc.
2
Area manager, works manager, plant manager, branch manager, head of public office
3
Department head, group head, team leader
7
Other salaried staff, civil servant, skilled worker
39
Lecturer, teacher
3
Trainee
4
Other position
4
Student
12
Housewife/man
2
Old-age pensioner
5
Other not gainfully employed
6
Buying and ordering capacity (%)
Yes
85
No
4
Perhaps
11
No Statement
0
Distance to home (%)
up to 50 km
28
more than 50 km up to 100 km
27
more than 100 km up to 300 km
40
over 300 km
5
Age (%)
up to 20 years
10
over 20 up to 30 years
30
over 30 up to 40 years
19
over 40 up to 50 years
15
over 50 up to 60 years
15
over 60 up to 70 years
7
over 70 years
4
Sex (%)
Male
34
Female
66
No Statement
0
0
Follow-up business (%)
Yes
33
No
22
Perhaps
45
No Statement
0
Frequency of trade fair visits (%)
Previous event
39
Earlier events
66
First visit
21
Survey conducted by:
Gelszus Messe- Marktforschung GmbH
Copyright AUMA - All information without guarantee