Find your fair

f.re.e

Fair for Leisure and Travel.

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Date

18.02.-22.02.2026
Cycle: annually
Year founded: 1970
location_on

Fairgrounds

Messe München
Munich
Germany

domain
Organisers

Messe München GmbH

Am Messesee 2
81829 Munich
Germany
Fon: +49 89 949-20720
Fax: +49 89 949-20729
info@messe-muenchen.dehttp://www.messe-muenchen.de

Project team

info@free-muenchen.dehttp://www.free-muenchen.de
Fon: +49 89 949-20214
Fax: +49 89 949-20219

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Sector focus

Tourism (industry 82)
Vehicles (Cars, Commercial Vehicles, Motorcycles, Caravans, Parts and Accessories) (industry 28)
Sports & Fitness (industry 74)

Main offerings

Car Equipment
Mountaineering Equipment
Boats
Camping Accessories
Caravans
Bicycle Tours
Bicycles
Folding Caravans
fitness
Leisure
Health
Golf tourism
Medicinal Baths
Cruisers
Topographical Maps
Motor Caravans
Outdoor Fashion
Wheels
Travel-Goods
Travel
Travel Organizer
Sporting Goods
Surfing
Diving Equipment
Tourism
Water Sports
Wellness
Mobile Homes
Tents
Accessories for two-wheeled Vehicles

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Access

General public

Direct sale

Yes

Statistics

Key figures
2/2025
Present journalists
411
(temporary)
Exhibitors
952
Domestic
496
Abroad
456
Other represented firms
0
Visitors (number of admissions)
124.592
Domestic
120.433
Abroad
4.159
Space (gross)
83.500
Space (net)
36.516
Special show space
9.391
Exhibitor stand space
27.125
Hall space
27.125
Domestic
20.347
Abroad
6.778
Open air
0
Domestic
0
Abroad
0
Origin of exhibitors 2025 from 48 countries
Austria83
Bosnia and Herzegovina4
Bulgaria1
Canada1
Chile1
China, People's Republic1
Costa Rica1
Croatia29
Cuba1
Cyprus7
Czechia22
Denmark3
Egypt2
Finland1
France17
Georgia1
Germany496
Greece7
Hong Kong, China SAR1
Hungary2
India1
Ireland2
Italy138
Japan1
Kenya1
Korea, Republic1
Madagascar1
Maldives1
Monaco1
Montenegro14
Namibia2
Netherlands7
Nicaragua1
Pakistan1
Poland2
Portugal7
Seychelles1
Slovenia29
Spain32
Sri Lanka1
Sweden1
Switzerland7
Taiwan2
Thailand2
Tunisia1
Türkiye11
United States of America2
Vietnam1
FKM trade visitor structure
2/2025
Visitors (number of admissions)
124592
Proportion of trade visitors
90%
Total Germany (%)
59
Bremen
0
Hamburg
1
Lower Saxony
3
Schleswig-Holstein
1
North Rhine-Westphalia
9
Hesse
5
Rhineland-Palatinate
5
Saarland
0
Baden-Württemberg
13
Bavaria
54
Berlin
2
Brandenburg
1
Mecklenburg-West Pommerania
1
Saxony-Anhalt
1
Saxony
2
Thuringia
2
Professional position (%)
Entrepreneur, co-owner, freelancer
20
Managing director, board member, head of an authority etc.
13
Area manager, works manager, plant manager, branch manager, head of public office
13
Department head, group head, team leader
19
Other salaried staff, civil servant, skilled worker
20
Lecturer, teacher
1
Trainee
3
Other position
6
Student
5
Other not gainfully employed
2
Area of responsibility (%)
Management
17
Research and development, design/construction
8
Manufacturing, production, quality control
28
Buying/procurement
4
Finance/accounting, controlling
0
Information and communication technology
2
Personnel administration, administration
0
Sales
11
Marketing, advertising, PR
3
Logistics: material management, storage, transport
2
Maintenance/repairs
5
Other area
4
Student
14
Other not gainfully employed
2
Economic sectors (%)
Manufacturer, producer of beverages
46
Manufacturer, producer of facilities and machines
14
Manufacturer, producer of consumables
4
Supplier
4
Service providers, e.g. consulting, maintenance
10
Beverages - Wholesale and Retail
6
Universities, technical schools, public authorities
1
Other
7
Student
14
other non-professionals
2
Distance to home (%)
up to 50 km
12
more than 50 km up to 100 km
13
more than 100 km up to 300 km
31
over 300 km
44
Foreign origin total (%)
41
EU
63
Other european countries
20
Africa
2
North America
3
South and Central America
2
Middle East
1
South-, East-, Central Asia
9
Australia/Oceania
1
Countries with the highest visitor shares (%)
Czechia
8
Italy
7
Switzerland
7
Austria
7
Netherlands
6
Size of company/organization (%)
1 - 4
16
5 - 9
9
10 - 49
18
50 - 199
14
200 - 499
7
500 - 999
5
1 000 and more
15
Student
14
Other not employed
2
Influence on purchasing/procurement decisions (%)
decisively
28
collectively
27
in an advisory capacity/organization
17
no
13
Student
14
Other not gainfully employed
2
Frequency of trade fair visits (%)
Previous event
33
Earlier events
35
First visit
52
1.5
Survey conducted by: Gelszus Messe- Marktforschung GmbH
Copyright AUMA - All information without guarantee