Accreditation for media representatives at trade fairs

As the Association of the German Trade Fair Industry, we are issuing a recommendation for the accreditation of media representatives at trade fairs. Accreditation is granted exclusively for the purpose of journalistic reporting.
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Media accreditation can be obtained by

Persons from Germany or abroad who can provide evidence of their journalistic (including photojournalistic) activities (related to the respective trade fair theme) as follows:

  1. by submitting named articles that are not older than six months at the time of the event, or
  2. by submitting an imprint in which they are named as editors, permanent editorial staff or authors and which is not older than three months at the time of the event, or
  3. by submitting a written order from a full editorial team in the original with reference to the current trade fair, or
  4. by means of a web link to an online publication that is established in the respective industry community and has an appropriate reach. In these cases, prior accreditation is required due to the increased examination effort. Such online media must have existed for at least three months, have regular entries and the last text relating to the trade fair topic must be no more than three months old - In individual cases, there may be separate, more detailed accreditation rules for bloggers and a separate status for bloggers, or
  5. by presenting proof that they work for school newspapers that is no more than six months old, or by presenting a valid ID card from a youth press organisation, or by presenting written confirmation from the school confirming editorial work for the school newspaper, or
  6. holders of a valid press card from a domestic or foreign journalists' association.
    We would like to point out that the presentation of a press card is not generally the sole basis for accreditation. The trade fair organiser reserves the right to request further proof of journalistic activity in accordance with points a - e.
    Credentials should be submitted in German or English. In individual cases, the trade fair organiser reserves the right to additionally request the presentation of a valid identity document with a photograph. There is no right to accreditation. If necessary, the trade fair organiser will make use of its domiciliary rights.


The following groups of persons will not be accredited:

  • Persons without journalistic credentials, such as account managers, sales managers, advertising managers or webmasters, PR consultants and private accompanying persons
  • Germans resident in Germany who present a foreign press card
  • Persons who present a written assignment from a freelance journalist
  • Persons who are only privately active on social networks.


Status: 1 July 2016