Starting end of June 2021, trade fairs will take place again in Germany - after almost eight months of standstill since the November lockdown. AUMA – Association of the German Trade Fair Industry is supporting the restart of "Trade fairs made in Germany" with extensive communication. Target groups are exhibiting companies and multipliers in Germany and abroad. The aim is to underline and strengthen trade fairs as a marketing instrument and the benefits of participating in trade fairs in Germany for the time after Corona.
For this purpose, AUMA has updated many information offers and prepared them on a new landing page https://www.auma.de/ExhibitionSuccess. Here you can also find supporting communication motifs with the headlines #FutureLab und #NewBusines. The new landing page offers further information on the restart of trade fairs in Germany and on the quality features of German trade fairs, pros for trade fair participation as well as advice and legal information for exhibitors. Multipliers such as German chambers, associations or agencies may download all motifs here. Basic texts, presentations and pictures for trainings, media reports and social media activities can be found here as well. The online and social media campaign will start at the beginning of July 2021.
The campaign is designed in such a way that AUMA members - trade fair organisers and trade associations - may adapt individual elements and interlink them with their own communication.
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