There are now clear rays of hope for exhibitions. The majority of the German federal states have now formulated prospects for a new start for trade fairs.
Apart from September and October 2020, no exhibitions have been allowed to take place in Germany since March 2020. But there are now clear rays of hope. The majority of the German federal states has now opened up perspectives for a new start of exhibitions, which are dependent on certain incidence rates. And because of the favourable development of infection rates, the restart can begin shortly. Accordingly, several exhibition organisers have confirmed planned trade fair dates for July. These are primarily public exhibitions fairs, but also some regional trade fairs.
AUMA Managing Director Jörn Holtmeier comments: "These are important first steps on the way out of the exhibition lockdown. The exhibition organisers, exhibitors and their service providers now expect a clear signal from all the federal states for the re-admission of trade fairs. The favourable development of the infection figures makes it possible to set signs in favour of the economy everywhere now."
Because the economy needs exhibitions: they are excellently suited to make innovations tangible with all the senses and thus to present them convincingly. This makes it much easier to initiate business with existing and, above all, new customers. And personal contact at trade fairs helps building trust when it comes to long-term business and cooperation.
Information on the next trade fairs in Germany