Around 85,000 visitors from the People’s
Republic of China visited international trade fairs in Germany in 2017
to acquire information and pave the way for business relations. That
figure is twice as high as ten years ago. The number of visitors from
all countries outside Europe rose by 30% in the same period of time.
These figures are from the now completed analyses by AUMA – the
Association of the German Trade Fair Industry.
Chinese interest in German trade fairs has increased considerably more
on the purchasing side than on the exhibiting side, with the latter
showing a rise of “only” around 50%. According to AUMA CEO Dr Peter
Neven, “German trade fairs and their offers from all over the world are
clearly a very good match for buyers of investment and consumer goods
for the Chinese market.”
In addition to guests from China, Germany’s international trade fairs
and numerous associated sector-specific conferences attract many
visitors from other countries on different continents. Around 650,000
people from countries outside Europe attended trade fairs in Germany in
2017, more than ever before in an uneven year in which fewer major
investment goods fairs are held for scheduling reasons.
Of the total of 9.7 million visitors in 2017, 2.9 million came from
abroad, including approximately 1.8 million from the EU and a good
460,000 from other countries in Europe. Of the visitors from outside
Europe, nearly half or around 300,000 came from South, East and Central
Asia. Around 95,000 came from the Middle East, followed by about 90,000
from North America. Latin America followed with 75,000 and Africa with
around 65,000 visitors. Australia and Oceania managed to send nearly
The largest countries of origin for visitors from the respective regions
were China (85,000) from East Asia, Israel (32,000) from the Middle
East, the USA (70,000) from North America, Brazil (23,000) from Latin
America, and Egypt and South Africa (both around 12,000) from Africa.
Download: JPG file / EPS file
Download: JPG file
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