AUMA annual publication ‘Trends 2024/2025’ with current figures, data and facts on Germany as a trade fair hub
Key figures for the first half of the year up
130 trade fairs by the end of 2024
Berlin, 25 September 2024 | Alliances are getting stronger, cooperation among trade fair organisers is increasing. This is one of eight current trends in the trade fair industry in Germany, according to the annual publication ‘AUMA Trends 2024/2025’ by the Association of the German Trade Fair Industry AUMA - now also available in English.
The annual publication provides an overview of the issues affecting the industry at the world's number one trade fair venue. The AUMA team has distilled the trends in the German trade fair industry from surveys, observations and discussions. AUMA uses facts and figures to document the development of the German trade fair industry. An update on the sustainable transformation of the industry is also provided. The report concludes with an article on the modernisation of AUMA, the umbrella association of the German trade fair industry.
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Jörn Holtmeier, Managing Director of the Association of the German Trade Fair Industry AUMA: “The recent geopolitical crises and conflicts in particular call for new ideas for trade and business. The German trade fair industry is offering new marketplaces with impressive speed. Trade fair formats are evolving, addressing new target groups and focusing on the market. Change has always been and remains a constant companion of the German trade fair industry.”
Key figures for the first half of the year up
The first half of 2024 was extraordinarily successful for trade fairs in Germany, as initial surveys by the Association of the German Trade Fair Industry (AUMA) show: Compared to the same period last year, the 188 trade fairs between January and June already attracted 120,000 exhibiting companies (+7 per cent) and 6.7 million visitors (+1 per cent). The positive results are remarkable in light of the numerous strikes in local, rail and air transport in Germany in the first quarter, which affected 50 trade fairs. Exhibition space on the exhibition grounds increased by seven percent to 4.2 million square metres.
Around 130 trade fairs are planned throughout Germany in the second half of the year. These include the European trade fair for packaging, technology and processing FACHPACK in Nuremberg (24 to 26 September), the international trade fair for plastics processing Fakuma in Friedrichshafen (15 to 19 October) and the leading trade fair for professional animal husbandry Eurotier in Hanover (12 to 15 November). After more than 20 years, the UFI World Congress of the Exhibition Industry will also be held in Germany again. The top meeting of the organising and exhibiting industry will take place in Cologne from 20 to 23 November.
Images
Jörn Holtmeier, Managing Director of the Association of the German Trade Fair Industry AUMA - Photo: AUMA/Steffen Kugler
Cover "AUMA-Trends 2024/2025 – Trade fairs bring business to life"
AUMA is the Association of the German Trade Fair Industry. Acting both internationally and nationally, it represents the interests of all large and medium-sized exhibition companies in Germany, international event organisers in Germany and the associations that represent exhibitors, service companies and trade fair visitors.
Trade fairs in Germany secure up to 230,000 jobs. With no fewer than 70 exhibition venues between the North Sea and Lake Constance, Germany is truly unique as a trade fair-hosting country. Two thirds of all leading global economy trade fairs take place right here in Germany. At peak times, international, national and regional trade fairs in Germany attract more than 235,000 exhibiting companies and 16 million visitors. On average, 60 per cent of exhibiting companies and 35 per cent of specialist visitors to all leading trade fairs travel from abroad.
