International competition in many sectors is dominated by large corporations and established medium-sized companies, whose reputations for especially dependable and high-quality products go back for years or even decades. Medium-sized, forward-thinking, family-run companies are therefore particularly worthy of support. But it is just as important for new companies to enhance the competition and innovative power in their respective sectors. Countries therefore need a political climate that promotes a start-up mentality. In addition, many of these companies need support beyond the start-up phase itself.
Trade fairs are perfect opportunities to present new products. This is where founders and start-ups will make their first business contacts.
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