Strong duo – trade fairs and “Made in Germany”

For the German economy and especially for its medium-sized companies, the “Made in Germany” merchandise mark continues to enjoy outstanding appeal. Exhibitors in particular benefit in three ways from the associated high quality standards. First of all, small and medium-sized companies in particular can benefit from superior-quality global trade fairs right nearby in their own country. These events provide basic contacts to international markets at excellent cost-benefit ratios. 

Joint stands under the ‘Made in Germany’ label are especially appealing to visitors.

In addition, trade fairs organised by German companies abroad offer medium-sized companies direct access in proven quality to specific foreign markets. Of major relevance are the joint appearances at trade fairs abroad sponsored by the Federal Ministry for Economic Affairs and Energy (BMWi) and the Federal Ministry of Food and Agriculture (BMEL). Under the “Made in Germany” label, they enjoy especially high popularity amongst visitors because around the world, this designation represents superb quality at fair prices. It is an outstanding sales argument, especially in geographically distant and/or underexplored markets.

The “Made in Germany” designation therefore needs to be further cultivated – primarily by the producing companies themselves, of course, but also by supportive policies.

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