For the German economy and especially for its medium-sized companies, the “Made in Germany” merchandise mark continues to enjoy outstanding appeal. Exhibitors in particular benefit in three ways from the associated high quality standards. First of all, small and medium-sized companies in particular can benefit from superior-quality global trade fairs right nearby in their own country. These events provide basic contacts to international markets at excellent cost-benefit ratios.
Joint stands under the ‘Made in Germany’ label are especially appealing to visitors.
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