AUMA joins worldwide event to highlight importance of the trade fair industry
The Global Association of the Exhibition Industry (UFI) has called on the industry worldwide to take part in Global Exhibitions Day on 6 June 2018. This year’s activities will highlight the global economic effects and successes of the exhibition and event sector, and place a special focus on the associated career paths and opportunities. This marks the third time that the event is being held.
As the association representing the German trade fair industry, AUMA is supporting the 2018 Global Exhibitions Day. It will present the latest data on the overall economic significance of the industry in Germany. A corresponding study will be published at this time. The association also plans to show video statements by young people in Germany who are combining classroom studies with practical experience in a training programme to become event managers.
The aim of this largest awareness-raising campaign for the exhibition and event sector is to have national associations and companies around the world heighten the industry’s profile as one of the most important engines driving economic growth on municipal, regional and state levels. As part of this initiative, the UFI has, for example, invited its members to create “Follow me” videos that present specific jobs or individuals and thereby illustrate how diverse and interesting the career opportunities are in the exhibition sector. The videos will be available at ufi.tv.
This UFI campaign builds on successful initiatives of the past year, supported by 41 national exhibition organisations. Last year alone the campaign reached more than three million people worldwide under the Twitter hashtag #GED17.