How strong is the exhibition industry in the digital age? What
consequences do protectionism have for international trade fairs? And is
the German exhibition industry still growing? These are some of the
topics of the 2017 Trade Fair Industry Review, which the Association of
the German Trade Fair Industry (AUMA) has now published.
Covering 88 pages, the review details developments in the trade fair
industry in 2017 and provides an outlook for the future. It also reports
on the work of AUMA in its role as the association representing the
German trade fair industry.
The chapter “Exhibitions in Germany“ focusses on developments within the
industry and the role played by foreign participants. The chapter
“Exhibitions abroad“ examines the market situation around the world and
provides an overview of the situation of German trade fairs abroad. The
review also reports on the lobbying undertaken by AUMA and the research
and education work carried out by the industry. A separate chapter
contains 18 charts summarising the trade fair industry’s statistics.
The brochure “German Trade Fair Industry Review 2017” is available free
of charge from AUMA. The brochure, the PDF version and statistics charts
can be ordered or downloaded on the internet: www.auma.de/en/publications
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