German exhibitions have confirmed their role as one of the most important sources of information for decision-makers. The 164 international and national trade fairs were attended by almost 173,000 exhibitors, 2% more than at the respective previous events, the number of visitors rose by 2.6% to a figure of now almost 9.8 million. These are some of the findings of the 2015 Trade Fair Industry Review, which the Association of the German Trade Fair Industry (AUMA) has now published.
Covering 72 pages, the review details developments in the trade fair industry in 2015 and provides an outlook for the future. It also reports on the work of AUMA in its role as the association representing the German trade fair industry.
The chapter “Exhibitions in Germany“ focusses on developments within the industry and the role played by foreign participants. The chapter “Exhibitions abroad“ examines the market situation around the world and provides an overview of the situation of German trade fairs abroad. The review also reports on the lobbying undertaken by AUMA and the research and education work carried out by the industry. A separate chapter contains 17 charts summarising the trade fair industry’s statistics.
The brochure “German Trade Fair Industry Review 2015” is available free of charge from AUMA. The brochure, the PDF version and statistics charts can be ordered or downloaded on the internet: www.auma.de/media/publications.
Graphic material:
