The consequences of the Corona pandemic have also led to organisational and personnel changes at AUMA. Individual organisational areas have already been closed or will be restructured in the future. Eight employees are affected by the associated job cuts.The Trade Fair Institute and its library will be closed. The associated services can no longer be offered. The research and scientific topics, which the previous director Hendrik Hochheim accompanied and supervised, will be integrated into the Trade Fairs Germany Division. Hochheim has been in charge of this division since the beginning of the year. He will continue to pursue his previous topics from the Institute's work, especially with regard to strengthening and further developing the trade fair as a marketing instrument.
Hendrik Hochheim can be reached at
The German trade fair industry is successful nationally and internationally – with its concepts, organizational skills and business models. To keep it that way, it needs a strong offspring. The next generation of well-trained exhibition experts comes from colleges and universities, the industry itself, and private educational institutions.
We have made it our mission to support and intensively promote qualified training and further education in the trade fair and event industry. With various cooperations and knowledge transfer we take care of clear job descriptions, practical and up-to-date content in education and training to prepare young talents for best career opportunities in a demanding industry.
The Institute of the German Trade Fair Industry also supports the Federal Dean Conference on Economic Sciences (BDK). This network consists of the deans of economic departments at universities in Germany. With this cooperation we anchor the topics of exhibitions and events in teaching and research at universities, furthermore, within this network we are the central contact for all exhibition related issues.
BundesDekaneKonferenz Wirtschaftswissenschaften (German)
For universities and scientific institutions, exhibitions are the ideal platform to present and market their innovations and research results. That is why we have teamed up with Messearbeitskreis Wissenschaft (MAK). The central themes of MAK are science marketing, science management, research and technology marketing and professional knowledge and technology transfer with regard to the exhibition industry. Members of MAK consist of representatives from German Federal States who are responsible for the trade fair appearances of the universities as well as representatives of universities, scientific institutions and transfer offices, who regularly attend trade fairs. They often exhibit at joint stands under the label "Science Made in Germany". Exhibition organizers are also among the members.
Messearbeitskreis Wissenschaft (German)
Exhibitions play an important economic role. That is why we made an effort to ensure that the topic is also incorporated in general school education. In cooperation with the Institute for Economic Education at the Carl von Ossietzky University Oldenburg, the series “Practical Contact Trade Fairs: Part I to V” was created for teachers and students. It is designed as assistance to the teachers and offers teaching material within the frame of economic courses at general education schools and can be used free of charge.
“Practical Contact Trade Fairs” teaching units for schools (German)
Praxiskontakt Messen Teil 1 - Unternehmerischer Marketing-Mix
Praxiskontakt Messen Teil 2 - Unternehmen in globalen Maerkten
Praxiskontakt Messen Teil 3 - Strukturwandel auf Märkten
Praxiskontakt Messen Teil 4 - Strukturwandel auf Märkten
Praxiskontakt Messen Teil 5 - Berufsorientierung
The exhibition and event industry offers young people interesting job prospects and best career opportunities. Therefore, we support school graduates and trainees in their professional orientation. We inform about occupations in the industry and about different education and training pathways – apprenticeship, dual studies, classical university studies – and we introduce them to various programs and providers for further education.
Trade fair companies themselves play an integral role in the overall range of training opportunities in the German trade fair industry. So it only makes sense for AUMA to support the 100PRO traineeship initiative together with partner organisations. We want the quality of the “trade fair specialist” (Veranstaltungskauffrau/-mann) and “trade fair technology specialist” (Fachkraft für Veranstaltungstechnik) training programmes to be improved on a continuous basis, because well-educated specialists are crucial to the success of the German trade fair industry over the long term. They help to ensure that trade fairs and events of all types and sizes are organised and carried out with professionalism and commitment.
100PRO - Die Ausbildungsinititative (German).
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