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Education and further training

On our own account: Trade Fair Institute closed

The consequences of the Corona pandemic have also led to organisational and personnel changes at AUMA. Individual organisational areas have already been closed or will be restructured in the future. Eight employees are affected by the associated job cuts.

The Trade Fair Institute and its library will be closed. The associated services can no longer be offered. The research and scientific topics, which the previous director Hendrik Hochheim accompanied and supervised, will be integrated into the Trade Fairs Germany Division. Hochheim has been in charge of this division since the beginning of the year. He will continue to pursue his previous topics from the Institute's work, especially with regard to strengthening and further developing the trade fair as a marketing instrument.

Hendrik Hochheim can be reached at

Securing the future with education

The German trade fair industry is successful nationally and internationally – with its concepts, organizational skills and business models. To keep it that way, it needs a strong offspring. The next generation of well-trained exhibition experts comes from colleges and universities, the industry itself, and private educational institutions.

We have made it our mission to support and intensively promote qualified training and further education in the trade fair and event industry. With various cooperations and knowledge transfer we take care of clear job descriptions, practical and up-to-date content in education and training to prepare young talents for best career opportunities in a demanding industry. 

Networking with economists
Exhibitions in the classroom – An interesting topic for students and teachers
Career – From school to event business


100PRO – Traineeship initiative for new trade fair experts

100PRO - Die Ausbildungsinititative.

Trade fair companies themselves play an integral role in the overall range of training opportunities in the German  trade fair industry. So it only makes sense for AUMA to support the 100PRO traineeship initiative together with partner organisations. We want the quality of the “trade fair specialist” (Veranstaltungskauffrau/-mann) and “trade fair technology specialist” (Fachkraft für Veranstaltungstechnik) training programmes to be improved on a continuous basis, because well-educated specialists are crucial to the success of the German trade fair industry over the long term. They help to ensure that trade fairs and events of all types and sizes are organised and carried out with professionalism and commitment. 100PRO - Die Ausbildungsinititative (German).


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