January 4 2021Education and training

Research on trade fairs

Generating knowledge through research

At the Institute for the German Trade Fair Industry we are playing an important role in laying a solid scientific foundation for the trade fair sector. We monitor developments in the industry, analyse current trends and illuminate contexts and connections. We also pursue joint projects with leading research institutes and are superbly networked with institutions of higher learning throughout Germany.

Supplying ideas and support

We maintain close contact with professors and lecturers in Germany who study and teach trade fair-related subjects, serving as consultants and guides. With the help of direct contacts from our network of business experts in Germany, we initiate and support their research and field studies at companies. For seminars and lectures in Germany we provide specific ideas and the corresponding teaching materials.

Promoting future trade fair experts

We are also an important resource for students. We support them with expert advice on trade fair-related presentations, talks and papers, and offer them a comprehensive library on trade fair topics – both online and at our physical location. We place a special priority on providing support for theses and dissertations, with assistance in everything from finding topics to answering detailed questions.

Providing knowledge and results 

A primary aim and integral part of our institute's work is to transfer knowledge and make research results available: valid data, facts and information for decision makers in the German trade fair industry, for professors, lecturers and students in academia, and for journalists and other media representatives. We bring science and business together – to the benefit of both.


Trade fairs as research topics – current projects and publications

At our trade fair institute we do both basic and applied research. We also collaborate on studies with universities, technical colleges and research institutes. Our last projects and publications are listed here. All of the publications can be downloaded – see the “Publications" section.

EXPERIENCE FAIR : Erlebnis Messe – JulY 2018
Overall economic effects of trade fairs in Germany – June 2018
AUMA MesseTrend 2019 – February 2019

The nineteenth edition of this study provides representative statements on the behaviour of German trade fair exhibitors. On behalf of AUMA, the market research company Kantar TNS again selected 500 German exhibiting companies and asked them about their previous and future participation in trade visitor fairs. In addition, the population of German companies was redefined at trade fairs. The study is in German, charts in English available as Powerpoint presentation.

AUMA, Edition 50 

The event industry and its personnel – MaY 2017


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