Kind + Jugend Re-Start Edition 2021

The Trade Show for Kids' First Years

Recinto ferial

MessegeländeColoniaAlemania

Citas

09/09/-11/09/202108/09/-10/09/202207/09/-09/09/202303/09/-05/09/202409/09/-11/09/2025frecuencia: anualmenteannée de mise en placeaño de fundación: 1960

Organizador

Koelnmesse GmbH Messeplatz 150679 ColoniaAlemaniaFon: +49 221 821-0Fax: +49 221 821-2574info@koelnmesse.dehttp://www.koelnmesse.de

Equipo del proyectoFon: +49 221 821-2704Fax: +49 221 821-3283kuj@koelnmesse.dehttp://www.kindundjugend.de

Las cifras actuales han sido certificadas por el organismo FKM (asociación para el control voluntario de las cifras de ferias y exposiciones).

Estadísticas

cifras	9/2018	9/2019	9/2021₁₎
Certificado FKM
Superficie (m²)
superficie bruta	109.400	109.500	20.000
surface nette	57.114	58.729	3.998
Superficie especial para presentaciones	923	799	750
Surface stands exposants	56.191	57.930	3.248
cubierta	56.191	57.930	3.248
nacional	13.946	11.788	707
extranjero	42.245	46.142	2.541
recinto al aire libre	0	0	0
Cifras expositores
Expositores	1.212	1.267	140
nacional	174	144	22
extranjero	1.038	1.123	118
otras empresas representadas	0	0
Cifras visitantes
Visitantes (entradas)	24.812	23.723	1.501
nacional	6.201	5.790	672
extranjero	18.611	17.933	829

₁₎Para evaluar las cifras clave de: La exhibicíon tuvo lugar durante la pandemia que comenzó en enero 2020.

Perfil de los expositores

Procedencia de los expositores 2021 de 25 países
Alemania: 22; Austria: 3; Bélgica: 3; Bulgaria: 1; Checa: 3; Dinamarca: 6; Eslovenia: 1; España: 6; Finlandia: 1; Francia: 3; Hungría: 1; Italia: 1; los Estados Unidos: 1; Letonia: 15; Noruega: 1; Países Bajos: 5; Pakistán: 1; Polonia: 32; Reino Unido: 1; República de Corea: 2; Suecia: 4; Suiza: 3; Taiwan: 2; Turquía: 21; Túnez: 1

FKM Trade visitors profile 2018

Visitors total (number of entries)24.812Proportion of trade visitors97 %

Open all information

Origin according to federal states

Total Germany (%)33

of which

Nielsen 19

Bremen0
Hamburg2
Lower Saxony6
Schleswig-Holstein1

Nielsen 247

North Rhine-Westphalia47

Nielsen 3a11

Hesse6
Rhineland-Palatinate4
Saarland1

Nielsen 3b11

Baden-Württemberg11

Nielsen 415

Bavaria15

Nielsen 5+65

Berlin5
Brandenburg0
Mecklenburg-West Pommerania0
Saxony-Anhalt0

Nielsen 73

Saxony2
Thuringia1

Economic sector

Economic sector (%)

Manufacturer/Industry17
Wholesale trade12
Specialist retail trade16
Buying association1
Mail order company1
Chain store2
Department store, hypermarket, drug store6
Online shop15
Other retail2
Commercial agent2
Import/export5
Service7
Media, press, publishing3
Other economic sectors9
Student3
other non-professionals1

Professional position

Professional position (%)

Entrepreneur, co-owner, freelancer43
Managing director, board member, head of an authority etc.13
Area manager, works manager, plant manager, branch manager, head of public office8
Department head, group head, team leader12
Other salaried staff, civil servant, skilled worker12
Lecturer, teacher1
Trainee2
Other position5
Student3
Other not gainfully employed1

Area of responsibility

Area of responsibility (%)

Management37
Research/development/design5
Manufacturing, production, quality control3
Buying/procurement13
Finance/accounting, controlling2
Information and communication technology0
Personnel administration, administration0
Sales18
Marketing, advertising, PR10
Logistics: material management, storage, transport0
Maintenance/repairs0
Other area6
Student3
Other not gainfully employed1

Origin by km

Distance to home (%)

up to 50 km11
more than 50 km up to 100 km4
more than 100 km up to 300 km11
over 300 km74

Origin by continents

Foreign origin total (%)67

of which

EU58
Other european countries6
North America5
South and Central America3
South-, East-, Central Asia21
Other countries8

Origin by countries

Countries with the highest visitor shares (%)

China, People's Republic9
United Kingdom of Great Britain and Northern Ireland9
Spain7
Netherlands6
France6

Size of company/organization

Size of company/organization (%)

1 - 430
5 - 916
10 - 4919
50 - 19914
200 - 4994
500 - 9993
1 000 and more10
Student3
Other not employed1

Purchasing/ Procurement powers

Influence on purchasing/procurement decisions (%)

decisively44
collectively29
in an advisory capacity/organization14
no8
Student3
Other not gainfully employed1

Frequency of trade fair visits

Frequency of trade fair visits (%)

Previous event32
Earlier events36
First visit54

Length of stay

Average length of stay (days)

2,10

Survey conducted by: factx Gesellschaft für Markt- und Sozialforschung

Sector principalArtículos para niños y confección infantil (sector 43), Muebles y equipamiento de interiores (sector 58), Juegos, juguetes, juegos de ordenador y videojuegos (sector 73)

Segmento de la ofertacarritos para niños, equipamiento para el cuarto infantil, confección infantil, artículos para el bebé, moda prenatal, artículos de higiene, aparatos electrodomésticos, juguetes didácticos, juguetes

Accessovisitantes profesionales

Base de datos de los expositoresdisponible en línea en Internet / acceso por la 'Home Page' de la feria

Venta directa permitida?No