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Information on the current trade fair situationThe economy needs trade fairs, especially for the recovery of the economy after the pandemic. Find out about the current situation of trade fairs in Germany and the re-launch of the German trade fair industry here.
Benefits and trends of trade fairsTrade fairs are true multi-talents when it comes to corporate marketing goals and functions. The digital extensions create additional possibilities. Here we offer you an overview of arguments on the advantages of trade fairs as a marketing tool and discuss current developments.
Get fit for your trade fair participation! Make your decision: Present your product, your services and your company at a trade fair. We will guide you step by step through all the topics that are important for planning your trade fair participation: Trade fair selection, cost-benefit calculation, personnel planning and much more.
Trade fair & lawIn order for trade fairs to reflect the market of a particular industry, it is important that all market participants have the freest possible access to trade fairs. The legislator has created rules specifically for exhibitions. You can find an overview of the most important legal features here.
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