MIDORA Leipzig

Les journées des horlogers et des bijoutiers

Parc d'exposition

MessegeländeLeipzigAllemagne

Dates

03/09/-05/09/202202/09/-04/09/202307/09/-09/09/2024roulement: annuelannée de mise en place: 1991

manifestations concomitantes

CADEAUX Leipzig (Herbst)

Organisateur

Leipziger Messe GmbH Messe-Allee 104356 LeipzigAllemagneFon: +49 341 678-0Fax: +49 341 678-8762info@leipziger-messe.dehttp://www.leipziger-messe.de

Équipe chargée du projetFon: +49 341 678-8270Fax: +49 341 678-8272a.zachlod@leipziger-messe.dehttp://www.midora.de

Les données actuelles font l'objet d'une certification FKM

Statistiques

Chiffres	9/2020₃₎	9/2021₂₎	9/2022₁₎
Certification FKM
Surfaces (m²)
surface brute	10.000	5.000	5.000
superficie neta	1.825	1.716	1.689
Surfaces stands exposants	135	36	54
Superficie stands expositores	1.690	1.680	1.635
convertes	1.690	1.680	1.635
national	1.640	1.656	1.599
étranger	50	24	36
air libre	0	0	0
Chiffres exposants
Exposants	50	48	49
national	47	47	47
étranger	3	1	2
autres entreprises représentées	0	0
Chiffres visiteurs
Visiteurs (entrées)	940	851	788
national			762*
étranger			26*
* = déterminé par une enquête représentative

₁₎₂₎₃₎Pour évaluer les chiffres clés: L'exposition a eu lieu pendant la pandémie de la Corona, qui a débuté en janvier 2020.

Structure des exposants

Origine des exposants 2022 de 3 pays
Allemagne: 47; Autriche: 1; Pologne: 1

FKM Trade visitors profile 2022

Visitors total (number of entries)788Proportion of trade visitors94 %

Open all information

Origin according to federal states

Total Germany (%)96

of which

Nielsen 17

Bremen2
Hamburg1
Lower Saxony4
Schleswig-Holstein1

Nielsen 23

North Rhine-Westphalia3

Nielsen 3a2

Hesse1
Rhineland-Palatinate1
Saarland0

Nielsen 3b2

Baden-Württemberg2

Nielsen 44

Bavaria4

Nielsen 5+632

Berlin4
Brandenburg7
Mecklenburg-West Pommerania2
Saxony-Anhalt19

Nielsen 751

Saxony34
Thuringia16

Economic sector

Economic sector (%)

Specialist trade watches and jewellery54
Gold and silversmith, design sector20
Boutique, piercing studio, hair salon, cosmetic studio, drugstore7
Commercial agent5
Chain, department store, mail order, wholesale4
Other service4
Industry3
Other sectors2
Student2
Other not gainfully employed1

Professional position

Professional position (%)

Entrepreneur, co-owner, freelancer82
Managing director, board member, head of an authority etc.4
Area manager, works manager, plant manager, branch manager, head of public office1
Department head, group head, team leader3
Other salaried staff, civil servant, skilled worker4
Trainee2
Other position2
Student2
Other not gainfully employed1

Area of responsibility

Area of responsibility (%)

Management46
Research and development, design/construction1
Manufacturing, production, quality control8
Buying/procurement10
Finance/accounting, controlling1
Information and communication technology0
Personnel administration, administration0
Sales24
Marketing, advertising, PR4
Logistics: material management, storage, transport0
Maintenance/repairs3
Other area2
Student2
Other not gainfully employed1

Origin by km

Distance to home (%)

up to 50 km17
more than 50 km up to 100 km23
more than 100 km up to 300 km47
over 300 km13

Origin by continents

Foreign origin total (%)4

Origin by countries

Countries with the highest visitor shares (%)

Size of company/organization

Size of company/organization (%)

1 - 480
5 - 99
10 - 497
50 - 1990
200 - 4991
500 - 9990
1 000 and more1
Student2
Other not employed1

Purchasing/ Procurement powers

Influence on purchasing/procurement decisions (%)

decisively60
collectively22
in an advisory capacity/organization10
no4
Student2
Other not gainfully employed1

Frequency of trade fair visits

Frequency of trade fair visits (%)

Previous event55
Earlier events79
First visit16

Length of stay

Average length of stay (days)

1,10

Survey conducted by: Gelszus Messe- Marktforschung GmbH

Secteur principalArticles cadeaux, montres, bijoux, artisanat d'art, articles de fêtes (secteur 34)

Offre principalehorloges, bijoux, argenterie, outillage, pierres précieuses, perles, matériaux d'emballage, décorations

Accèsvisiteurs professionnels

Banque de donnéesdisponible sur l'Internet / par le site internet de la manifestation

Vente directe permise?Non