domain
Organisers
Koelnmesse GmbH
Messeplatz 1
50679
Cologne
Germany
Fon: +49 221 821-0
Fax: +49 221 821-2574
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Sector focus
Information and Communication Technology, Software (industry 42)
Advertising, Marketing, Franchising (industry 94)
Main offerings
Online Services
Marketing
Audio-Visual Technology
Multimedia
E-Commerce
Services
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Access
Trade visitors
editor_choice
Sponsors
BVDW - Bundesverband Digitale Wirtschaft
OVK - Online-Vermarkterkreis
Statistics
Key figures
9/2019

Exhibitors
847
Domestic
573
Abroad
274
Other represented firms
Visitors (number of admissions)
37.352
Domestic
26.287
Abroad
11.065
Trade visitors
Domestic
Abroad
Space (gross)
68.200
Space (net)
27.043
Special show space
600
Exhibitor stand space
26.443
Hall space
26.443
Domestic
19.227
Abroad
7.216
Open air
0
Domestic
Abroad
Origin of exhibitors 2019 from 39 countries
Austria15
Belgium2
Canada1
Croatia1
Cyprus3
Czechia4
Denmark5
Estonia2
Finland3
France25
Germany573
Hong Kong, China SAR2
India4
Ireland8
Israel7
Italy1
Japan3
Korea, Republic6
Kosovo18
Latvia1
Lithuania1
Luxembourg2
Malta1
Netherlands21
Norway3
Poland9
Russia6
Seychelles1
Singapore5
Slovakia1
Slovenia1
Spain6
Sweden2
Switzerland11
Türkiye1
Ukraine1
United Arab Emirates2
United Kingdom of Great Britain and Northern Ireland41
United States of America48
FKM trade visitor structure
2019
Visitors (number of admissions)
37.352
Proportion of trade visitors
99%
Total Germany (%)
70
Bremen
1
Hamburg
7
Lower Saxony
4
Schleswig-Holstein
1
North Rhine-Westphalia
45
Hesse
7
Rhineland-Palatinate
4
Saarland
1
Baden-Württemberg
11
Bavaria
11
Berlin
7
Brandenburg
0
Mecklenburg-West Pommerania
0
Saxony-Anhalt
0
Saxony
1
Thuringia
0
Professional position (%)
Entrepreneur, co-owner, freelancer
13
Managing director, board member, head of an authority etc.
8
Area manager, works manager, plant manager, branch manager, head of public office
9
Department head, group head, team leader
24
Other salaried staff, civil servant, skilled worker
34
Lecturer, teacher
1
Trainee
4
Other position
3
Student
5
Other not gainfully employed
0
Area of responsibility (%)
Management
13
Research/development/design
2
Manufacturing, production, quality control
1
Buying/procurement
1
Finance/accounting, controlling
1
Information and communication technology
7
Personnel administration, administration
1
Sales
14
Marketing, advertising, PR
50
Logistics: material management, storage, transport
0
Maintenance/repairs
0
Other area
5
Student
5
Other not gainfully employed
0
Economic sectors (%)
Brand company
19
Technology provider
22
Agency
24
Consulting company
6
Authority/public services
2
University, research
1
Association, organisation
1
Other economic sectors
20
Student
5
other non-professionals
0
Distance to home (%)
up to 50 km
22
more than 50 km up to 100 km
7
more than 100 km up to 300 km
20
over 300 km
51
Foreign origin total (%)
30
EU
62
Other european countries
18
North America
5
Middle East
6
South-, East-, Central Asia
5
Other countries
4
Countries with the highest visitor shares (%)
United Kingdom of Great Britain and Northern Ireland
13
Austria
6
Poland
6
Italy
6
France
6
Size of company/organization (%)
1 - 4
6
5 - 9
6
10 - 49
24
50 - 199
20
200 - 499
11
500 - 999
8
1 000 and more
20
Student
5
Other not employed
0
Influence on purchasing/procurement decisions (%)
decisively
23
collectively
36
in an advisory capacity/organization
27
no
9
Student
5
Frequency of trade fair visits (%)
Previous event
29
Earlier events
34
First visit
56
1.7
Survey conducted by:
factx Gesellschaft für Markt- und Sozialforschung
Copyright AUMA - All information without guarantee


