Small and medium-sized enterprises

Trade fairs are a central meeting point for SMEs. They offer a valuable platform for companies to network, initiate business and strengthen their market presence. For small and medium-sized companies in particular, trade fairs offer great opportunities to position themselves in a highly competitive environment and to present innovative products and services to a wide audience. Trade fairs promote direct dialogue between companies, suppliers and customers and help to forge new partnerships. For SMEs, trade fairs are not only a showcase for their own strengths, but also an important source of inspiration for growth and innovation.

Germany benefits from its strong and diversified SME sector. Many companies are world market leaders in their niches. Thanks to the diversity of small and medium-sized companies, German trade fairs also offer a variety that makes them so attractive internationally. Policymakers at both federal and state level must promote and support SMEs as the backbone of the exhibiting economy and keep them competitive. This applies in particular to the promotion of foreign trade and innovation as well as tax policy.