Trade fair centre Germany

Germany is the home of the trade fair: Today, there are a good 70 exhibition centres between Husum on the North Sea and Friedrichshafen on Lake Constance, between Leipzig in the east and Essen in the west.

Germany is an extremely important location for the trade fair industry. With a long tradition and expertise, Germany has established itself as a global leader. Numerous leading international trade fairs take place here every year, presenting industry innovations and connecting global markets. Its central location in Europe, excellent infrastructure and state-of-the-art exhibition centres create ideal conditions for exhibitors and visitors. Last but not least, companies benefit from the high level of professionalism of the German trade fair organisations, which set standards worldwide. This combination of tradition, innovation and efficiency makes Germany the favoured trade fair location for globally active companies.

In addition to international and national trade fairs, Germany has a dense network of regional trade fairs for trade visitors and the general public, covering a wide range of sectors and target groups. These trade fairs offer companies the opportunity to present their products and innovations in a local environment and to make direct contact with potential customers and business partners. The regional trade fairs are not only aimed at specific trade visitors, but also offer the general public a platform to find out about current trends and developments. The regional events bring together 55,000 exhibitors and around six million visitors.

International, national and regional trade fairs result in a programme of around 350 to 380 trade fairs a year with 16 million visitors and around 230,000 exhibiting companies in total.

Germany is one of the world's leading locations for trade fairs and exhibitions. Four of the ten largest exhibition centres in the world are located here, namely in Hanover, Frankfurt am Main, Cologne and Düsseldorf. These exhibition centres offer exhibitors optimal conditions for presenting their products and services to a global audience. In addition, German trade fair organisers are among the top 10 in the international turnover rankings, which underlines the importance and reach of these locations.

Further information on the individual exhibition centres can be found here:

Trade fairs are a central meeting point for SMEs and offer a valuable platform for companies to network, initiate business and strengthen their market presence. Trade fairs offer small and medium-sized companies in particular the opportunity to position themselves in a highly competitive environment and to present innovative products and services to a wide audience. They promote direct dialogue between companies, suppliers and customers and help to forge new partnerships. For SMEs, trade fairs are not only a showcase for their own strengths, but also an important source of inspiration for growth and innovation.