Advantages of trade fairs

Is a trade fair worth it for you?
Discover the benefits of a trade fair!

Creating trust

Personal encounters create credibility - particularly important in times of digital sensory overload. Trade fairs are places for direct customer contact. Personal networking opens the door to new business relationships.

Superior digital formats

60 per cent of trade fair contacts would not be of the same value if they were made digitally. The majority of visitors confirm that digital formats cannot replace the quality of trade fair contacts.

Most important B2B marketing tool

For trade exhibitors, trade fairs are the central medium for initiating business. 97.5 per cent of exhibiting companies see trade fairs as an indispensable platform for exchange, innovation and business initiation.

Boosting SMEs

Over 87 per cent of exhibitors at German trade fairs are small and medium-sized enterprises (SMEs). Trade fairs offer great opportunities to position yourself in a highly competitive environment and to present innovative products and services to a wide audience.

Platforms for innovation

Innovations are virtually expected at trade fairs - the opportunity for start-ups!

New companies enhance competition and promote the innovative power of the different sectors.

Promoting exports

Trade fairs in Germany offer exhibiting companies excellent access to international markets: one third of trade visitors come from abroad, and more than half a million visitors even come from countries outside of Europe.

Motivation and team building for employees

Trade fairs motivate your own team. They foster the sense of community and increase the employees’ commitment. A committed and professional team is crucial for successful trade fair participation.

Focussing on contacts means acting sustainably

Trade fair visitors hold up to 13 meetings in one day - this saves an average of five separate business trips. International visitors even avoid eight trips.

Extensive international reach

Germany is the world's No. 1 trade fair centre. Two thirds of leading international trade fairs take place here. Every year, 160 to 180 international and national trade fairs are organised, with more than 180,000 exhibiting companies and around ten million visitors from all over the world.

Trade fairs are far more than just a platform for product presentations – they are an indispensable part of modern corporate communications. They hold enormous appeal. Their particular strength lies in combining physical experiences, face-to-face encounters and digital technologies. Trade fairs not only provide a space for interaction, but also accompany customers throughout their entire customer journey. In this way, they forge deep connections and foster lasting loyalty.

At the same time, trade fairs provide a space for innovation and solutions to the challenges of our time, from sustainability and digitalisation to new market demands. They are platforms where companies not only showcase their new products but also provide solutions to the most pressing issues facing the business world.

Trade fairs are evolving from static presentations into interactive worlds of experience: they are no longer mere showcases, but spaces for experiences. Here, stories are told, visions are shared and emotions are stirred. For example, by linking the online and offline worlds: social media campaigns and hybrid campaigns extend the exhibition stand into the digital realm. They create new touchpoints along the customer journey and engage a wider audience.

We invite you to rediscover the world of trade fairs.