Innovations are virtually expected at trade fairs - the opportunity for start-ups
New companies strengthen competition and promote the innovative strength of the individual sectors. It is important to have a political climate that encourages the willingness to start a business. However, many of these companies also need support beyond the start-up phase.
The trade fair programme for young, innovative companies from Germany - Young Innovators - has been in existence since 2007 and aims to promote the marketing and export of new products and processes from German companies in the extended start-up phase.
It is an important signal to the start-up scene that Germany does not only support the founding of companies. The real challenges begin with the systematic development of market potential. This requires financial resources, which are scarce for young companies. If companies are supported at this stage, the probability of a start-up becoming a lasting success increases significantly. Since 2007, 400-600 companies have taken part in the Young Innovators programme every year.
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